Details Published: 05/31/2016 12:46 PM

Advertising on billboards installed in the most visited districts of the city makes it possible to draw attention to your organization, goods or services. It is most profitable to rent a billboard. This will save the advertiser from such problems as:

• The need to obtain permission from the city authorities to install an advertising medium;
• As a rule, at present the right to install billboards is played out in tenders where the city authorities sell places for installation in lots;
• Conclude an agreement with the owner of the land plot;
• Make and assemble a metal frame;
• Install the structure in accordance with safety requirements;
• Provide timely repairs and maintain the structure in good condition.

At the same time, its own design allows:

• independently change advertisements at the right time;
• use both sides of the shield for your messages;
• lease the shield for passive income.

Installing a shield near the road

When placing an advertising board in the immediate vicinity of highways, which happens in the overwhelming majority of cases, the approval of the FSO and the traffic police is also required. Installing a billboard near the road always has a greater effect, as it will be seen from passing vehicles. To get acquainted with the full list of requirements, approvals and documents, you must contact your local city administration.

Rental of a billboard through an advertising agency

To rent a billboard, you need to contact an advertising agency that has at its disposal a wide selection of billboards located in different parts of the city and beyond. Such an agency, for example, is Mosoblreklama, which owns many conveniently placed billboards, both in Moscow and in the Moscow Region. The advertiser only needs a layout that reflects all the necessary information. This can be a printed banner, a sketch, wishes, and the rest of the work will be done by the agency. Here you will be provided with a detailed billboard map with the addresses of available free advertising spaces, with which you can place your advertisements in the most favorable places.

Turnkey advertising billboard rental

If you need to develop a layout, you can order a turnkey advertising placement. This will provide:

• Design development of the layout;
• Making a banner on any of the selected materials;
• Placement on one or more boards;
• Maintenance, timely replacement of the backlight, repair of obsolete parts or fasteners.

The price will depend on the place of placement, on the selected material, on which side the advertisement is placed on. If the banner is placed on side A, facing the direction of the main traffic, then the price will be higher than when placed on side B, facing against the flow of traffic, the cost will decrease accordingly. Sometimes it is very beneficial to place information on both sides, then the advertisement will be visible both to those who enter the city and to those who leave its borders. If the shield is rented, its cost will be from 40 thousand rubles per year.

The cost of billboards

The cost of renting billboards depends on the location of the structure. In Moscow, in the most popular and frequently visited places, the cost of a shield can exceed 250 thousand rubles. On TTK one of the most expensive 3x6 billboards costs 1,200,000 rubles a month. On the outskirts or on highways remote from the city, the cost is significantly reduced, amounting to about 15-40 thousand rubles. If the shield is equipped with lighting or dynamic, rotating parts, then the price increases accordingly.

Advertisers often wonder why two billboards, which are located on the same street, literally a hundred meters from each other, stand differently. This is due to the location, remoteness or proximity to a pedestrian crossing, to a traffic light, to a popular commercial or cultural site. The cost is also influenced by the presence of a turn nearby, where traffic jams are often formed or cars slow down. The presence of nearby public transport stops and places where queues accumulate can also significantly increase the attractiveness of the shield, and, consequently, its cost.

So, billboards located near the entrances to offices, shopping or entertainment centers, theaters, fitness clubs, etc., will be much more expensive than those that are located at a distance from these facilities.

Selection of material for an advertising banner

• if it is necessary to notify the population about upcoming actions;
• inform about the arrival of new equipment;
• invite to a presentation or conference;
• announce the days of free attendance;
• advertise a novelty, etc.

For these cases, it is best to print on a paper base, which will last from a few days to several months. Banner paper is quite thick, but it can be damaged by precipitation and wind gusts. In paper production, approximately 20% of the spare canvases need to be printed, taking into account the need to eliminate defects. For long-term promotions, it is recommended to apply images to vinyl, which will provide operation from three months to several years. Vinyl is good because it can be reused, reinstalled in other places, for example, in cases where you need to carry out promotions in other cities.

Static and dynamic shields

When installing a billboard in a city, remember that it can be static - motionless or dynamic, i.e. the design is able to rotate due to individual plates located vertically or horizontally. This makes it possible to change advertising information, displaying different stories. Such shields are very attractive, as any movement causes an involuntary attraction of attention. You can place several stories of one advertiser on one billboard, which will significantly increase the effect of advertising. Renting such shields is more profitable, moreover, it allows you to use only one shield for all your tasks.

Watch a video presentation of the "ScreenSlide" dynamic billboard:

It should be remembered that the installation of new advertising structures in Moscow is limited, so the use of dynamic billboards is the most economically and technically justified. Of course, the price of a dynamic shield will be higher. So, the cost of one static shield of 3x6 size is approximately equal to one of the sides of a dynamic shield of equal size. Typically, a dynamic shield has three surfaces.

Possibility of self-production of a shield

Such a possibility certainly exists. All necessary parts and materials are commercially available. But when deciding to make your own, you should remember that you will need:

• Conclude an agreement with the owner of the site;
• Prepare documentation for submission to local authorities;
• Prepare a layout of the future carrier;
• Order a banner print in a printing house or in an advertising agency. The cost of one square meter of a standard banner is about 250-300 rubles. Thus, printing a 3x6 shield will cost approximately 4-5 thousand rubles;
• A truck is required for delivery to the site;
• Installation requires special equipment and trained personnel.

With self-production and installation, the savings will be 20-55 thousand rubles. Remember that installing billboards is not an easy task, requiring the use of special equipment and special skills.

Billboards suggest moving away from roads. The Ministry of Transport, Rosavtodor and RosdorNII advocate the abolition of the GOST provisions, which allowed the installation of such structures at a distance of 0.6 m from the highways. Experts believe that this threatens road safety. In the event of a return to the previous edition of the standard, the 5 m norm will reappear, which was in effect until 2016. But toughening is also being considered - to move billboards away from highways by 10 m, and outside settlements - by 40. Operators of outdoor advertising predict a crisis in the industry due to excessive regulation.

Save drivers

The majority of the participants in the October meeting of the technical committee for standardization spoke out for the cancellation of the 2016 changes in GOST on advertising that simplified the placement of billboards along the roads, Vladislav Elizarov, head of the Certification and Expertise Center of the Coordination Council for Road Safety, told Izvestia. The council itself, as well as the Ministry of Transport and the RosdorNII subordinate to it, have already sent their responses to the committee, their representatives said. Rosavtodor did not answer Izvestia's question about its position, but it follows from the minutes of the meeting of the standardization committee on October 22 (Izvestia has the document). The updated GOST allowed operators to place advertising structures at a distance of 0.6 m from the roads, canceling the changes will return the border to 5 m.

Moreover, RosdorNII is preparing new amendments to the GOST on advertising, as indicated in the protocol. According to them, the placement of billboards can be transferred to a more distant distance - 10 m from the edge of the road for settlements and 40 m - outside settlements, one of the meeting participants told Izvestia. The goal is to improve road safety.

Within this distance, only road signs should stand so that the car owner does not confuse them with something else, the expert noted.

Double regulation

The question of the relevance of GOST on advertising also arose due to contradictions with the new standard on road safety. One of its points says that "foreign objects" must be removed from roads, sidewalks, stops within three hours from the moment of detection, from dividing strips and roadsides - within three days.

The new requirements actually prohibit the placement of 90% of billboards on the roadway, sidewalks, dividing strips and roadsides, - said Maxim Resnyansky, Sales Director of Mosoblreklama Group, to Izvestia.

In August, the National Association for Visual Communications (NAVK) managed to postpone the entry into force of the controversial clause of the new standard through the Rosstandart Appeals Commission until July 1, 2019, a special technical committee should develop amendments to it. The rest of the GOST entered into force on September 1 and became mandatory from the end of October, with the exception of the provision on foreign objects.

The Ministry of Transport considers the adjustment of the item under discussion inappropriate, the department told Izvestia. Its adoption and cancellation of amendments to GOST on advertising will allow to reduce the indicators on the number of hazardous areas and the level of mortality as a result of road accidents, and this is provided for by the approved Strategy of road safety in the Russian Federation for 2018-2024 and the national project “Safe and high-quality roads ".

The changes adopted in 2016 also exclude restrictions on territories outside settlements, which, according to the Ministry of Transport, "can contribute to the placement of oversaturated advertising information on the roads and create conditions for reducing the level of road safety."

Rosstandart noted that there are contradictions in the provisions of GOSTs and should be eliminated taking into account the views of stakeholders.

Rosavtodor claims that the new GOST should simplify the procedure for dismantling shields from federal highways. Now the dismantling case is considered on average from several months to a year, and now the structures can be recognized by the court as foreign objects and removed in a maximum of three days, a representative of the agency explained to Izvestia.

The GOST requirements are appropriate, Sergei Kanaev is sure. Sometimes advertising objects are installed on the very roadway, and they obscure traffic lights or are near lanterns, reflecting light and forming a "blind zone", he added.

"Outside" threatens with a crisis

The abolition of indulgences will worsen the investment attractiveness of the outdoor advertising market, entail losses for the budget, job cuts, NAVK said. GOST on advertising cannot be changed before the entry into force of GOST on road safety: Rosstandart is obliged to notify the government of plans to cancel the standard at least a year in advance, the association said.

The adoption of new requirements threatens the onset of a crisis in the advertising services market, a sharp increase in the cost of placement, the collapse of most small and medium-sized entrepreneurs, as well as a serious jump in media inflation, says Maxim Resnyansky from the Mosoblreklama Group of Companies. In addition, litigation with the district authorities will follow due to the need to terminate existing contracts. And this will reduce the local budget in the event of recovery of losses in favor of operators, he added.

The issue of security is questionable, it was widely discussed within the framework of changes in the GOST on outdoor advertising, and security requirements were taken into account as much as possible, - believes Evgenia Volgina, director of the legal department of Gallery.

The operators are supported by the Moscow media and advertising department.

We will strive to preserve the industry GOST 52044-2003 and make changes to the new, "road" one, ”the head of the department, Ivan Shubin, explained to Izvestia. He claims that "the outdoor advertising market performs an important social function in the prevention of road accidents, which the city authorities carry out together with the State Traffic Safety Inspectorate in Moscow."

The measures of the previous version of GOST, before the changes from 2016, were also "prohibitively strict", it is impossible to comply with them in urban conditions, says Andrey Berezkin, CEO of ESPAR-Analytic.

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Due to the increased number of vehicles, silence is becoming a luxury even in the private sector. Soundproof fences allow for more comfortable living, especially in areas located near highways or railways.

This is what a soundproof fence looks like

Noise - vibrations of sound waves, with a certain amplitude, frequency and volume. The vibration frequency of a sound wave is indicated in hertz, where one hertz is one vibration per second. A person is able to distinguish between frequencies from 16 to 20,000 Hz.

Loudness is measured in decibels. According to sanitary standards, the maximum permissible volume level is 55 decibels during the day and 45 at night. Noise exceeding the SNiP parameters can have a serious effect on the human body. A constant source of high sound vibrations does not allow you to fully relax and depresses the central nervous system, and in the future it can cause more serious health problems. Of course, it is impossible to completely get rid of the soundtrack with the help of a noise protection fence.

Option for a soundproof fence
But it is quite possible to reduce the sound level to sanitary permissible standards.

Fences designed to reduce high background sound can be divided into three categories:

• noise-reflecting;
• noise-absorbing;
• combined.

Consider the features and differences of each of these types of fences.

Noise reflective fence

Reflective Barrier - Reflects most of the sound wave in the opposite direction and returns it to the source of the noise. This creates an increased sound load on unprotected objects opposite to the obstacle.

If noise baffles are installed in parallel, for example on both sides of the road, the effectiveness of both barriers can be compromised by multiple reflections of the sound.

Scheme of the construction of a soundproof fence

The following fence materials have sound-reflecting properties:

Polycarbonate

One of the most popular materials for the construction of noise protection fences is polycarbonate. This polymer material has high reliability, good sound insulation properties and aesthetic appearance.

Soundproof polycarbonate fences can often be seen on large highways, railways, and around large factories and enterprises.

Polycarbonate is produced in the form of transparent and opaque sheets. The thickness of the panels can be from 2 to 12 mm. There are two types of polycarbonate: cellular and monolithic.

Concrete

The range of concrete barriers is very diverse. Modern technologies make it possible to manufacture with various textured surfaces and use a variety of coloring pigments.

Classic soundproof concrete fence

Concrete has many characteristics that make it the most suitable material for the construction of acoustic barriers. The concrete fence is very strong and durable.

It is capable of withstanding enormous mechanical stress and blocking unwanted sounds and strong vibrations. In addition, the cost of concrete barriers is quite affordable.

Glass fences

Glass fences are often used as a noise-reflecting screen. Tempered glass fences are durable and aesthetically pleasing. Transparent noise-reflecting panels do not visually overload the space, even if a very high fence is required for effective noise protection.


Main advantages:

• high mechanical strength;
• excellent soundproofing characteristics;
• resistance to moisture and dirt;
• easy care;
• lack of shading on the site;
• Beautiful design.

Among the disadvantages of glass fences, one can note their high price and complexity of installation. Installation requires professional tools and skills.

Sound-absorbing fences

Sound-absorbing fences are a more effective type of fencing, the design of which is capable of dampening sound waves. Sound dissipating properties are achieved due to the multilayer and rough surface of the noise shield. The same concrete with a more porous surface or embossed pattern becomes partly an absorber of sounds.

The construction of the sound-absorbing fencing consists of perforated panels made of plastic, aluminum or steel, between which sound-absorbing material is laid.

Perfectly absorb and dissipate sounds and vibrations, the following fillers:

• mineral wool;
• polyester felt;
• glass wool;
• mineral wool.

Combined fences

Combined soundproofing fences are structures that combine the functions of reflective and diffusing fences. Feature - the presence of two or more types of panels.

Internal structure of the noise-absorbing panel

The most common is the combination of perforated sound-absorbing panels and noise-reflecting polycarbonate sheets.

The combined screen is often combined with transparent inserts, so that a tall solid fence lined up along the roads does not impair visibility for drivers of vehicles, does not create a feeling of isolation and poor lighting.

With the help of a combined fencing, protection from sound waves is carried out more efficiently, but the cost of such an acoustic screen will be significant, and installation will require the involvement of specialists.

When choosing a place to install metal structures, you should study the building codes and rules for installing billboards. In them you will find a lot of useful information, in particular: places where the installation of billboards is prohibited, the required number of meters from various road signs, the roadway itself, etc.

After the location of the future installation has been determined, a diagram should be drawn on a topographic map indicating the exact location. It can be found on the Internet on such resources as Google or Yandex maps.

In the department of accounting and distribution of land plots, write a statement addressed to the manager, you will find a sample on the information stand or from the secretary. This paper must be written in two copies - one will remain with you, the second is submitted and registered with a state institution.

Documents are checked within 30 days. If all the papers are drawn up in accordance with the requirements presented, an open auction is appointed. Announcement of the date of its holding is published in the bulletins of the municipality. According to the law, everyone can take part in it.

If you become the winner of the auction, the service specialists will require additional documents, namely: charter papers of the company for which the place will be registered, a receipt for payment of tax at the place of installation of the structure.

It takes about two months to design a place for an advertising structure. After you have received permission for installation, you can start installing. The place that you have chosen is retained for one year, after which the procedure must be repeated again.

Roman First of all, get permissions from regulatory structures, and regarding outdoor advertising, I advise you to contact a company, they will be able to make a billboard for you at a loyal price

Dismantling of a billboard on the Domodedovo highway

Hello people, I want to put a billboard 3 * 6 on my own plot of land what to do where to go | Topic author: Georgy

Maksim I must upset you - even though you are the owner of the land plot, the legislation of the Russian Federation DOES NOT endow you with the right to use it arbitrarily and uncontrollably ...
There is a special REGULATORY REGULATION of all issues related to the distribution of ADVERTISING - including the distribution of OUTDOOR advertising using BOARDS, STANDS and other advertising STRUCTURES installed or mounted on structural elements of buildings, structures, structures or OUTSIDE them.
According to the norms of this Federal Law, the installation of advertising structures is allowed if there is a PERMISSION for the installation of this structure, issued by Fedor to the municipal administration at the location of the advertising structure. At the same time, the installation of an advertising structure WITHOUT permission, that is, an AUTHORIZED installation, is NOT allowed and must be dismantled according to the instructions of the same administration Vladimir,
And besides, the installation of an advertising structure without the PERMISSION stipulated by the legislation for its installation and Peter installation of an advertising structure in violation of the requirements of the technical regulations is an administrative offense - Art. 14.37 of the Administrative Code of the Russian Federation, providing for the imposition of admin. a fine for citizens in the amount of one thousand to one thousand five hundred rubles; for officials - from three thousand to five thousand rubles; for legal entities - from fifty thousand to eighty thousand rubles.
So there is a direct road for you to your municipal administration for permission.
Good luck.

Dmitry, come on .... probably only you know the answers ...

Nikolay No, it is not necessary if the land plot is your property and the shield does not violate the rights of others. Oleg

The owner of the land plot has the right to place any objects on his land plot if their location is provided for by the plot development plan agreed with the local government body and in the presence of approved construction projects and building permits.

In accordance with paragraph 4 of Art. 37 of the Urban Planning Code of the Russian Federation, the main and auxiliary types of permitted use are selected by the rightholders independently without additional permits and approvals. The procedure for the implementation of this right is governed by legislation, the Rules for Land Use and Development, and municipal legal acts.
Thus, federal legislation does not provide for any restrictions on the placement of advertising structures on a land plot intended for individual housing construction.

Stanislav will come themselves)

Ruslan What What ???? Put and ALL)))))

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