Soviet postcards Happy New Year. Postcards

And after some time, the industry produced the widest range of postcards, pleasantly rejoicing the eyes on the showcases of newspaper kiosks filled with traditionally nonsense printed products.

And let the quality of the print and brightness of the colors of Soviet cards gave way to imported, these disadvantages were focused on the originality of plots and high professionalism of artists.

The genuine flourishing of the Soviet New Year postcard came in the 60s. The number of plots increased: there are motives such as space development, the struggle for peace. Winter landscapes crowned wishes: "Let New Year Successes in sports will bring! ".

In the creation of postcards reigned a variety of styles and methods. Although, of course, it was not without intermittent in the New Year's theme of the content of newspaper editorial.
As the famous collector Evgeny Ivanov, the well-known collector Yevgeny Ivanov, on postcards "Soviet Santa Claus actively participates in the public and industrial life of the Soviet people: he is the railwayman on the Bama, the space flies, melts the metal, works on a computer, delivers mail, etc.

His hands are constantly busy business - perhaps, because Santa Claus is much less likely carrying a bag with gifts ... " By the way, the book E. Ivanova "New Year and Christmas in postcards", in which plots of cards in terms of their special symbolism are perfectly seriously analyzed, proves that there is much more sense in the usual postage card than it may seem at first glance ...

1966

1968 year

1970

1971

1972 year

1973 year

1977 year

1979 year

1980 year

1981

1984

Old postcards for the new year, such fun and kind, with a touch of retro, in our time they became very fashionable.

Now we will surprise the brilliance-anime, but the old New Year cards immediately cause nostalgia and touches us to the depths of the soul.

Want to call B. close personborn in the Soviet Union Memories of Happy Childhood?

Send him a Soviet postcard with the New Year holiday, having entered into it the most cherished wishes.

Scanned and detected versions of such postcards can be sent over the Internet through any messenger or email in unlimited quantities.

Here you can you can download free Soviet postcards New Year's.

And you can sign them by adding from yourself

Happy viewing!

A little story ...

Regarding the appearance of the first Soviet greeting cards there are some disagreements.

Some sources argue that for the first time they were published to the new one, 1942. According to another version, in December 1944, soldiers began to send unprecedented colorful foreign New Year's postcards unprecedented by relatives, and partnership decided that it was necessary to establish the production of their own, ideologically despicable products.

Be that as it may, but the mass release of New Year's postcards began only in the 50s.

At the first Soviet New Year postcards, happy moms with kids and the Kremlin tower were depicted, Santa Claus and Snow Maiden joined them.

And after some time, the industry produced the widest range of postcards, pleasantly rejoicing the eyes on the showcases of newspaper kiosks filled with traditionally nonsense printed products.

And let the quality of the print and brightness of the colors of Soviet cards gave way to imported, these disadvantages were focused on the originality of plots and high professionalism of artists.

The genuine flourishing of the Soviet New Year postcard came in the 60s. The number of plots increased: there are motives such as space development, the struggle for peace.

Winter landscapes crowned wishes: "Let the new year bring good luck in the sport!".

Postcards of past years reflected the trends of time, achievements, changing the direction from year to year.

One thing remains unchanged: a warm and spiritual atmosphere, created by these wonderful postcards.

New Year's postcards of Soviet times to this day continue to warm the hearts of people, reminding the past times and festive, magic smell of New Year's Mandarins.

Old postcards Happy New Year - Something more than just part of the story. These postcards pleased the Soviet people for many years, the happiest moments of their lives.

Christmas trees, bumps, happy smiles of forest characters and a snow-white beard Santa Claus - all these inalienable attributes of New Year's Soviet greeting cards.

They were bought in advance of 30 pieces and sent by mail in different cities. Our moms and grandmothers knew the authors of the pictures and hunted postcards with the illustrations of V. Zarubin or V. Chetverikov and the years were kept in boxes from under shoes.

They gave a feeling of the approaching magical holiday of the New Year. Today, old postcards are festive samples of Soviet design and simply nice memories from childhood.

Postcards of the USSR, Happy New Year Congratulations to the country, is a special layer of the visual culture of our country. Retro postcards drawn in the USSR is not only a collection of collectibles, an art object. For many, this is a memory of childhood, which is stored with us for many years. To look at the Soviet New Year cards - special pleasure, so beautiful, cute, creating the mood of the holiday and children's happiness.

In 1935, after the October Revolution, again began to celebrate the New Year and small printing photos began to print greeting cards, reviving traditions pre-revolutionary Russia. However, if there were often images of Christmas and religious symbols before postcards, then in a new country all this fell under the ban, fell to him and postcards of the USSR. Happy New Year did not congratulate, I was allowed to congratulate comrades only with the first year of the October Revolution, which did not really inspire people, and such postcards were not in demand. It was possible to plant the attention of censors only by children's plots, and also propaganda postcards with inscriptions: "Down Bourgeois Christmas tree." However, such postcards were printed very little, so the cards released before 1939 are of greater value for collectors.

From about 1940, the Izozhiz publisher starts typing tyrazhi New Year's postcards with the image of the Kremlin and Chimes, snow-covered christmas trees, garlands.

New Year Postcards of Wartime

Wartime, naturally, imposes an imprint and postcards of the USSR. C congratulated with the help of encouraging messages, like "New Year's greetings from the front", Santa Claus was depicted with a machine gun and a broom of the fascists, and the Snow Maiden tied the wounds of fighters. But the main mission of them was to support the spirit of the people and show - the victory is close, and the military is waiting at home.

The Publishing House "Art" in 1941 produces a series of special postcards, which were intended to be sent to the front. To accelerate printing, they were painted in two colors - black and red, there were many plots with portraits of the heroes of war.

In collection of collectors and home archives you can often find imported postcards of 1945. The Soviet military, who coming to Berlin, sent and brought with them beautiful foreign Christmas cards.

Post-war 50-60s.

After the war in the country there was no money, the people could not buy New Year's gifts and pamper children. People rejoiced most simple things, so inexpensive, but the touching card has become very in demand. In addition, the postcard could be sent by mail close to any corner of a huge country. The plots use the victory symbols over fascism, as well as portraits of Stalin, as the father of the people. Many images of grandparents, children with mothers - all because in most families the fathers did not return from the front. The main topic is the world around the world and win.

In 1953, the mass in the USSR was established. Happy New Year to congratulate friends and close postcard was considered obligatory. Cards were sold a lot, of them even made crafts - caskets and balls. A bright tight cardboard was ideally suited for this, and other materials for creativity and crafts were difficult to get. "Goznak" printed postcards with drawings of outstanding Russian artists. For this period there are a flourishing of the genre of miniatures. Expands scene lines - Artists have something to draw, even despite censorship. In addition to traditional chimes, draw aircraft and trains, high buildingsThe fabulous heroes are depicting, winter landscapes, matinees in kindergartens, children with candies, parents carrying a Christmas tree.

In 1956, the film "Carnival Night" with L. Gurchenko comes to Soviet screens. Plots from the film, the image of the actress becomes a symbol of the new year, they are often printed on postcards.

The sixties are open from the flight Gagarin to Cosmos and, of course, this plot could not appear on New Year's postcards. They are depicting astronauts in a scaffler with gifts in their hands, space rockets And lunaries with Christmas trees.

During this period, the topics of greeting cards are expanding at all, they become brighter and interesting. We are depicting not only fabulous characters and children, but also by the life of Soviet people, for example, a rich and abundant New Year's table with champagne, tangerines, red caviar and an indispensable Salat "Olivier".

Postcards V.I. Zarin

Talking about the Soviet New Year's postcard, it is impossible not to mention the name of an outstanding artist and multiplier Vladimir Ivanovich Zarubin. Almost all those cute, touching drawn postcards created in the USSR in the 60-70s. Created by his hand.

The main topic of postcards were fabulous characters - funny and good animals, Santa Claus and Snow Maiden, ruddy happy children. Almost all postcards such a plot: Santa Claus gives gifts for skiing; Hare stretches with scissors to cut a New Year's gift from the Christmas tree; Santa Claus and boy playing hockey; Animals dress up Christmas tree. Today is the subject of collecting these old postcards with the New Year. The USSR produced them with large circulations, so there are many of them in the collections of Filocarty (this

But not only Zarubin was an outstanding Soviet artist creating postcards. In addition to him, many names remained in history visual arts and miniatures.

For example, Ivan Yakovlevich Dergilev, called the classic of modern postcards and the founder of the producer. They created hundreds of images printed by millionic circulations. Among the New Year, you can highlight the 1987 postcard depicting balalaika and christmas toys. This card was released a record-wide circulation of 55 million copies.

Evgeny Nikolaevich Gundobin, Soviet artist, classic postcard miniatures. His style resembles the Soviet films of the 50s, good, touching and slightly naive. There are no adults on its New Year cards, only children - skiing, dressed up with gifts, as well as children against the background of the prosperous Soviet industry, flying into space on the rocket. In addition to the images of children, Gundobin drew the colorful panoramas of the New Year's Eve Moscow, the iconic architectural signs - the Kremlin, the building of MGIMO, the statue of the worker and collective farm with New Year's wishes.

Another artist who worked in style close to Zarubina, - Vladimir Ivanovich Chetverikov. His postcards were popular in the USSR and entered literally in every home. He portrayed cartoon animals and funny plots. For example, Santa Claus surrounded by animals playing a balalaica for cobra; Two Santa Claus, having familiar to each other when meeting.

Postcards 70-80s

In the 70s in the country, the cult of sports, so many cards are depicted people who meet a holiday on a ski or rink, sports postcards Happy New Year. The USSR in the 80th accepts the Olympics, which gave a new impetus to the development of postcard plots. Olympians, fire, rings - all these characters are woven in New Year's motifs.

In the 80s, the genre of the postcard photo happy new year is also becoming popular. The USSR is very soon ceased to exist, and the arrival of a new life is felt in the work of artists. The photo displaces the hand drawn postcard. Usually they depict Christmas branches, balls and garlands, glasses of champagne. Appears on postcards images of traditional fishers - Gzheli, Phane, Khokhloma, as well as new printing technologies - stamping foil, bulk drawings.

At the end of the Soviet period of our history, people will learn about chinese calendarAnd images of the animal symbol of the year appear on postcards. So, for example, postcards Happy New Year from the USSR in the year of the dogs met with the image of this animal - photographic and hand drawn.

I bring to your attention a selection of postcards "Happy New Year!" 50-60s.
My favorite is a postcard of the artist L. Allas, where the past passersby rushing home. With such pleasure, I always look at it!

Be careful, under the cut as much as 54 scans!

("Soviet artist", artists Y.Pernkov, T. Sazonova)

("Isogiz", 196-1 year, artist Y.Pernkov, T. Sazonova)

("Leningrad Artist", 1957, artists N.STrohanova, M.Aleksev)

("Soviet artist", 1958, artist V.Drievich)

("Isogiz", 1959, artist N. Tokolskaya)

V.Arbekov, Renkov)

("Isogiz", 1961, artists V.Arbekov, Renkov)

(Edition of the USSR Ministry of Communications, 1966, artist L.Arista)

Bear - Santa Claus.
Bear behaved modestly, decently,
They were polite, studied perfectly,
That's why they are Forest Santa Claus
With the joy of the Christmas tree as a gift brought
A. Benov, poems M.Ruttera)

Reception of New Year's telegrams.
On the edge, under the pine,
Telegraph knocks forests,
GATE Bunny Telegrams:
"Happy New Year, Pope, Moms!"
("Isogiz", 1957, artist A. Benov, poems M.Ruttera)

("Isogiz", 1957, artist S. Bylkovskaya)

S. Bylkovskaya)

("Isogiz", 1957, artist S. Bylkovskaya)

(Cards. Riga factory, 1957, artist E. Pikk)

(Edition of the USSR Ministry of Communications, 1965, artist E. Pozdnev)

("Isogiz", 1955, artist V.Stoshatov)

("Izogiz", 1960, artist N.Golts.)

("Isogiz", 1956, artist V. Korodetsky)

("Leningrad Artist", 1957, artist M. Grigoriev)

("Rosglavkniga. Philateliya", 1962, artist E. Gundobin)

(Edition of the USSR Ministry of Communications, 1954, artist E. Gundobin)

(Edition of the USSR Ministry of Communications, 1964, artist D. Denisov)

("Soviet artist", 1963, artist I. Kaznamensky)

I. Kaznamensky

(Edition of the USSR Ministry of Communications, 1961, artist I. Kaznamensky)

(Edition of the USSR Ministry of Communications, 1959, artist I. Kaznamensky)

("Isogiz", 1956, artist I. Kaznamensky)

("Soviet artist", 1961, artist K.zotov)

New Year! New Year!
Cheer the dance!
This is me, a snowman,
On the rink is not new to
I invite everyone to the ice,
On a fun round dance!
("Isogiz", 1963, artist K.zotov, poems Yu.Posnikova)