Legal services today are relevant both for individuals, and for individual entrepreneurs, and for large companies. The legislative framework changes constantly, but current regulations often raise many questions. Help is needed when registering and supporting a business, protecting interests in court, filing bankruptcy, etc. Someone needs advice to conclude a major deal, but someone does not know. With the right strategy and tactics of promotion, you can open law firm and build a highly profitable and fast-payback business.

Choice of direction

To open a law firm from scratch, you need to initial stage decide on the format and list of services provided. Several topical areas can be identified.

Resolution of legal disputes

This industry is in demand among owners of large and small businesses. Today, government agencies periodically intervene in the affairs of enterprises with inspections, revealing various offenses and imposing large fines. The work of professional lawyers helps to defend the point of view and protect the business, preventing the payment of large fines.

Registration services

In order to open an individual entrepreneur or LLC, a long collection of documents is required, the choice of an OKVED code, and registration. Not every beginner or even an experienced entrepreneur understands the intricacies and pitfalls of this procedure, while others simply do not have time to collect a package of documentation.

Collector services

Similar areas of law firms, opened from scratch, are focused on communicating with non-payers of debts. At the same time, their activities are based not on intimidation, rudeness or the use of force (with which most Russians associate the word “collector”), but on establishing contacts with such people, clarifying the reasons for non-payment, and legal assistance in debt restructuring.

Registration of intellectual property

During technological and informational development, it can be difficult to prove authorship of a particular invention, textual information, name or trademark. Registration services intellectual property are in relatively low demand, but such a source of finance is stable and brings high income to those who wish to start a business.

Opening a law firm from scratch - organizational issues

A competently developed business plan when opening a law firm from scratch will make it possible to develop a strategic line aimed at effective activities, which in short term will start to make a profit.

Business registration

To open a law firm from scratch, the founder of a business does not need to have a special education, it can be organized by anyone. For further work you need to register with government agencies and decide on the form of taxation. The optimal form is LLC, although some lawyers work as individual entrepreneurs.

Advice: Opening a private law firm from scratch does not require a license or special permits. But this criterion does not apply to the activities of lawyers and notaries, who are required to acquire a status and issue a license.

Personnel policy

With a small budget, many companies that start from scratch start a business with a partner, without hiring other employees. They provide a narrow range of services, earning a reputation and expanding their client base. After development, you can think about hiring employees. As a rule, 3-4 lawyers work in such small firms. A student can be hired for the role of assistant and courier, and financial statements can be kept independently or outsourced.

Average law firm staff:

1. highly qualified lawyer;
2. consultant;
3. specialist in work with individuals;
4. specialist in work with legal entities;
5. assistant;
6. Courier;
7. secretary-assistant;
8. accountant.

Room selection

The office is the face of your business. Failure to comply with cleanliness, poor interior design, remote location can deprive you of clients. The office should indicate the seriousness and professionalism of the firm, which was opened from scratch. To do this, rent a space in the central part of the city, in the business district, close to banks and leading agencies.

Office design should speak of the competence of employees, respectability and integrity. To do this, swipe renovation work by choosing a strict design and business style registration. Modern comfortable office furniture, new office equipment is an irreplaceable attribute. Also take care of small room where customers will be waiting for a meeting. Cabinets should have a solid partition to ensure good soundproofing.

Formation of a customer base

Having opened a law firm from scratch, you need to take care of finding clients at the start. To do this, it is recommended to conduct a marketing campaign, distribute your business cards to potential customers - contact various companies and entrepreneurs, leave business cards in the waiting rooms of the Chamber of Commerce, the tax office, and various associations of businessmen. When making deals, ask clients to recommend the firm to their colleagues or friends.

Also, the following methods are effective for promoting a business:

• distribution of advertising brochures;
• promotion on the network, creating your own website, groups on social networks;
• ordering souvenirs with the company logo.

It will be possible to form a wide client base only by providing quality services. As a rule, satisfied customers independently send their friends to the company, and better advertising than word of mouth does not exist yet.

Financial plan

To create a law firm from scratch, you need to make a good impression immediately after opening and create a decent business atmosphere. Therefore, experts do not recommend saving on office decoration and buying furniture.

Consider the primary costs that are required in order to open a law firm from scratch:

• business registration, paperwork - 25-30 thousand rubles;
• purchase of furniture and carrying out repair and construction works - 200-220 thousand rubles;
• purchase of office equipment and communication means - 120-180 thousand;
• concept and corporate identity development - 20-25 thousand

Costs to be paid monthly:

• office rent - 80-100 thousand rubles;
• Internet, communication services - 10 thousand rubles;
• marketing activities - 10-15 thousand rubles;
• payroll fund - 250-300 thousand rubles.

To open a law firm from scratch, you need to have additional money for strategic planning and further development. You also need to allocate a margin for contingencies.

If the legal business does not arouse your keen interest and you want to work on radically new projects, give it a try.

Advice: when drawing up a financial plan, to the amount received that is needed for opening, add 20% for unforeseen expenses - they will certainly arise in the process of work.

Features of the legal business

When answering a question, experts call the sphere legal services... To start a company from scratch, in the early years, prepare to work for your reputation. But then, as with other businesses, it will work for you. First, you will have to take on any (even the most difficult) cases and prove the competence of your company. In the legal market, credibility is valued, sometimes this factor is of decisive importance.

The main resource of any company is qualified personnel, so you should not save on wages, you need to try to keep professionals in their field in the team.

There is quite tough competition in the domestic legal market, therefore, when choosing a format and direction of activity, carefully study the services provided in the city and try to choose unfilled niches. Don't skimp on advertising, get ready to fight for each client and prove your professional level.

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The legal services market, despite high competition, is quite promising. When developing a competent development strategy, choosing the services that are in demand in the region of the company's activity, and hiring qualified employees, you can recoup your initial investment in a year and reach the break-even point.

In contact with

Nowadays, universities release a large number of lawyers. But there are not too many offers on the labor market with vacancies for lawyers. In addition, it is usually offered a low wage, although the profession is considered prestigious.

Many lawyers who are tired of working for someone are thinking about how to open a law firm. The costs of such a business are not very high, since we are talking about the provision of services, so to speak, of an intellectual nature. Therefore, owning a law firm is quite an attractive business for lawyers. The article will focus on opening a law firm when the initial capital is limited, and there is no way to immediately open a large firm with many departments, employees and a wide range of services.

Any person can open such a company, not necessarily a lawyer. Although, due to the specifics of the business, it will be easier for a person with a legal education to do this. To open such a business, a license is not required (although the status of a lawyer is required to provide services in the field of criminal proceedings).

Activities can be carried out by both an individual entrepreneur and an organization. The best option would be a limited liability company. At least in the eyes of clients, you will look more respectable than if you were acting as an individual entrepreneur. If you are going to open a business together with another person, then, even more so, you should open an LLC.

If you are planning a wide enough business with renting premises, several employees, etc., then the best option with taxation - simplified taxation with the object “income minus expenses” and a rate of 15%. If there are not so many costs (for example, you have decided so far to provide services only personally and without renting premises), then you should choose the 6% rate.

In the application for registration, it is necessary to indicate OKVED 74.1 as the main one: "Activities in the field of law ...".

Types of services in demand

It is not enough just to open a firm and start providing all legal services in a row. To begin with, you need to clearly outline all types of services that you will provide. You need to have a good idea of ​​who he is, your client. The development strategy of the company depends on it.

At the same time, you need to focus on what is profitable and what you can do especially well. Moreover, if you decide to act alone for now, then all the more you should not be torn between different kinds services. It is necessary to expand the list of services gradually.

Usually, all law firms provide services for the registration of individual entrepreneurs and organizations, their re-registration and liquidation. There are even firms that specialize in this. This service is quite in demand, no special qualifications are needed to provide it. But we do not recommend that you focus on this type of service, as the competition is very tough. Let registration services be just one type of service.

Drafting of documents and representation of interests in court is also a popular and popular service. Emphasis can be placed on it by those who act alone. Gradually, by winning processes, you can earn a name for yourself.

The question how to open a law firm usually asked by lawyers who are tired of working for hire. Although, in order to open such a firm, it is not at all necessary to be a lawyer. This activity is not licensed and anyone can register a company. The only exception is defense services in criminal proceedings - this requires the status of a lawyer.

For the stable operation of a law firm, a manager must first of all be a successful merchant, and may not be a lawyer. The manager must be able to attract clients and select qualified staff of lawyers.

Organizations engaged in the provision of legal services have the right to use the simplified taxation system (STS). Let me remind you that with such a taxation system, there can be two rates:

6%, if the object of taxation is income,

15% if the object of taxation is income reduced by the amount of expenses.

Most of the law firms in our country specialize in providing services for registration, re-registration and liquidation legal entities... This is explained not only by the fact that it is one of the most demanded services, but also by the low thresholds for entering the market. This work does not require legal qualifications and, accordingly, personnel costs are minimal. For the work of such a company, two people are enough, who do not even have higher education... But this type of activity is becoming less and less profitable due to fierce competition and dumping by large players like Registrar.

Narrow specialization offers some advantages, but it also imposes serious limitations. In my opinion, a more competent legal business should be based on a wide range of services, where the registration of firms would be just one of the types of services. The most interesting field of activity in terms of income is b2b (Business to Business) - servicing legal entities. Here the competition is already lower, especially in the field of small business. Big business prefers to use the services of foreign consulting companies.

Therefore, before opening a law firm, you must have a plan for the future, decide on a strategy. If we focus on the growth and expansion of the range of legal services, then this already requires qualified lawyers. Many legal entity registration firms have realized that they have reached the ceiling within a narrow specialization and are expanding the range of services. This is easier to implement than starting from scratch, immediately offering a wide range of legal services, which requires significant investments.

It's easier for a lawyer in this regard. He has the ability to start a legal business from scratch and without investment. As I did with my partners, having built up a client base, working for hire in parallel, and only then opened an official account and registered the company. But I started by providing services only for individuals and individual entrepreneurs. And only after the official opening began to focus on legal entities.

What expenses are required to get started? I will disclose the figures for my office, although this is far from an indicator.

The initial costs were as follows (prices in Moscow):

There was already a registered LLC, so there were no expenses under this item. And so the registration of an LLC will cost an average of 20-30 thousand rubles, of which 10,000 - 15,000 rubles is a legal address. If you register yourself, you can save about 10,000 rubles.

Furniture and office equipment - 50-60 thousand rubles.

Rent and repair - 60 thousand rubles.

Other expenses (telephone, Internet, software) - 30-40 thousand rubles.

In our case, there was no need to hire lawyers, since the specialists themselves. And so one should expect that the minimum wage for a lawyer in Moscow is 30-40 thousand rubles (the level of qualification is a separate issue).

We also need a secretary, but for the first couple of months we didn't bother. And then they hired a person who worked from home: he took calls and made an appointment. When we were in the office, sometimes they switched the phone to themselves and received calls themselves. Technically, it's easy to organize. You can, of course, rent a professional call-center, but this is needed when there is really a flurry of calls, and so an independently organized virtual secretary is not inferior in quality if everything is done correctly. The issue price is 7,000 rubles per month. Call-center services - 11,000 rubles at a time and 9,000 rubles monthly, i.e. it is still two to three times cheaper than hiring a secretary in the office and organizing a workplace.

It's not even worth talking about an accountant - definitely outsourcing (incoming accountant). We have a simplified taxation system and, accordingly, simple accounting. Services cost 2500-5000 rubles per quarter, depending on the volume of work.

In total, about 200 thousand rubles were spent at the start in the first month. They reached the break-even point in the second month, but this is due to the existing customer base and current orders.

It should be borne in mind that we have applied a non-classical organization scheme of the company, which allows us to significantly reduce costs, which will be discussed below. Therefore, when calculating a normal business plan, these figures must be multiplied by three times, and when the enterprise reaches payback depends on the skill of the manager.

The scheme of work we have implemented is as follows. Initially, the orders were carried out entirely by themselves. Over time, we expanded the list of services through an affiliate network. This is a criminal lawyer, realtor, auditor, registrar and others. The hardest thing is to find a conscientious specialist who serves customers well, otherwise your reputation may suffer. And you can always agree on a partnership, since this is mutually beneficial cooperation.

Surely this is one possible options implementation of order execution. I am only describing my personal experience and your way of organizing the office.

This type of organization provides the following advantages:

Minimum costs (rent, salary, etc.);

High quality services, control over which is not required, since each partner cares about their reputation;

Income is proportional to spending, resilient to seasonal lull;

Mobility and flexibility in the choice of premises.

The main advantage of this approach is that it establishes best ratio price / quality of service.

The classic version of the work of a law firm involves the lease of solid premises and a staff of lawyers with assistants. In this version, I see serious disadvantages:

Significant rental costs (especially important in Moscow);

More stringent conditions in the choice of premises;

Constant high salary costs, regardless of seasonality;

Other costs also increase significantly (organization and maintenance of workplaces, more complex accounting,

It is more difficult to find personnel than a partner, since an employee is a dark horse, and a private specialist or firm has an established reputation. In addition, it is more difficult to change an employee than a partner;

Less work stability due to staff turnover;

The quality of services is worse, in-house lawyers do not care about reputation;

Time and effort spent on monitoring execution and working with staff.

We will come to this option with time. But in order to maintain the level of quality at such costs, it will be necessary to significantly increase prices, and therefore enter into tougher competition. Either it is necessary great amount orders, which will allow maintaining the level of price / quality by reducing margins.

In this material:

How to open a legal consultation from scratch? This is not as difficult as it seems at first glance. You can start in this business without any investment, from scratch. This explains the presence of a large number of small businesses that provide legal services to the population on a paid basis. Let's consider how to do this and what difficulties you will have to face.

Starting a business

It is possible to open a legal business from scratch in the absence of appropriate education. There is no need to have a diploma from any university that trains lawyers in order to provide the population with legal services on a paid basis. If you are literate in the field of law, you have come across this more than once, you had to conduct your own practice, then you can easily do it for money and without a diploma.

It so happens that people who have encountered some life situations, go to court for solving complex issues. Taking an active part in trial delving into the intricacies of the current legislation, such people may come to the conclusion that they understand it no worse than qualified lawyers.

For example, if a person, alone or with a lawyer, went through a difficult divorce process, used the acquired skills to help acquaintances and friends who find themselves in a similar situation, then he can help others in this matter. It is practice that makes a real qualified lawyer, not diplomas different colors and forms.

And if there is no such experience, then this is not a reason to put an end to this project. There will always be those people who have both diplomas and some kind of experience. Moreover, they are ready to work honestly and conscientiously for hire. Not everyone believes that individual entrepreneurship is simple and accessible to everyone. Oddly enough it sounds, but among legal scholars there are many for whom the idea of ​​starting their own business does not even lie in the plane of their dreams.

You must choose a specialization. The legal services market is saturated precisely because of the availability of this project. It is difficult to compete successfully in all areas of law. Choose one or more directions. If you have experience, as stated above, in divorce proceedings, you need to specialize in it.

The only thing that will not work without a diploma and a lawyer's certificate is criminal cases. Only a criminal procedure requires appropriate education and qualifications.

What needs to be done to open

How to open a legal consultation? The process of starting a legal consulting business is facilitated not only by the absence of the need to have an education. Everything you need for it is in any office that is easy to rent. Is it written or computer desk, office chairs and armchairs. It is enough to bring your computer or laptop into it, cellular telephone, a printer combined with a scanner, and paper with stationery. After that, it remains to order a plate on the office door with the inscription "Legal advice".

But before you open such an office, you need to register as an individual entrepreneur. If you do not work anywhere, register as unemployed at the Employment Center and go through a simple procedure for applying for a subsidy to open your business, prepare a business plan. The state supports the unemployed who start their business. Minimum size subsidies are from 25 thousand rubles. That's enough to buy a laptop and a printer.

If you are going to hire staff, then you can provide that each employee already has his own laptop. It is rare to see a lawyer or university graduate who does not have their own laptop. IN otherwise you will have to include costs in the business plan and increase the amount of the required subsidy. You can see a sample of how to prepare a business plan in Appendix # 1.

Refusal to receive a subsidy is not a cause for frustration. Buy several devices on credit or by installments. If you have any funds to get started, buy used laptops. They will cost 8 thousand rubles each. Thus, to open an office for 3-4 workplaces, you will have to spend about 30 thousand rubles.

This is the minimum set, but there are also small businesses of legal advice that work without an office at all, using rooms in business centers for meetings with clients. This approach requires good self-confidence in yourself and your professional capabilities. This makes some sense.

A company located in an office with a sign at the entrance is capable of attracting a part of customers by itself. But the rent of such offices is high, and all such places have already been taken. Renting premises in a multi-storey business center does not provide such advantages. You will still have to get involved in the active promotion of the services provided, prompting potential clients make at least one call. But where to receive this call - at home or in the office - makes no difference. Just make sure that when you answer the call, the background for the client is not a child's cry or crying, dog barking or cat meow.

What difficulties await

The main difficulties that you will definitely have to face when opening a legal business are as follows:

• very high competition;
• it is very difficult to provide the company with a constant and solvent clientele;
• dishonesty of staff.

Many citizens consider themselves unsurpassed lawyers, therefore they consider it necessary to work in this niche. And since you cannot find legal offices for everyone, the remaining applicants open their own consultations. Add to this a very low start in this business, and here comes the formula of high competition, which does not diminish.

This leads to the following difficulty - clients are very difficult to find. Those that come across either offer to take up hopeless cases that other lawyers have abandoned, or do not have enough money to pay the due cost in such cases. Do not rush to give up such cases. Perhaps they are the pass to the Olympus of the legal business. If a rumor spreads in the city that a new office has opened, which provides services to the poor at half price and takes on hopeless cases, wins them with success, there will be no end of clients and it will be necessary to increase the staff. Take note of this.

They find out about the dishonesty of employees when they leave the office, taking with them a dozen good regular customers.

To prevent such a development of events, the business owner needs to independently search for clientele, to establish relations with them.

The client must understand that he is addressing the manager, and his employee only helps in this matter, performing routine work.

But the employee must also understand that clients do not come to him by themselves, that this process is complicated, time-consuming, requires certain investments and developments. And if their office leaves, he will have to independently resolve this issue, which will be more difficult than the process of providing services itself.

How best to promote services

Having a sign does not mean a flow of customers, and a newspaper ad will not improve the situation. It worked badly 10 years ago, but now it is completely ineffective. Focus on the following:

• creation of a website for legal advice;
• regular publication of valuable legal advice on it;
• duplication of publications on the company's page in the social network;
• recruiting subscribers through contextual and targeted advertising;
• creating a legal literacy mailing list for subscribers;
• conducting online seminars and consultations;
• cold calls to potential customers.

Such promotion should contain a business plan for the project, and they will have to deal with before opening a legal consultation in order to start successfully.

Order a business plan

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Legal services will be in demand as long as the state exists. And no crisis will prevent this.

Employment gives a lawyer a guaranteed income, but sometimes sets a kind of bar: it does not allow personal income and professional level to grow. The solution for an experienced lawyer can be to create your own business - to open a legal consultation.

The very first step

The future entrepreneur needs to start with a sober assessment of his capabilities:
- is there enough knowledge and experience to embark on a "free voyage";
- are there any business qualities:
- entrepreneurial spirit in solving emerging problems;
- persistence in achieving the set goals;
- communication skills;
- necessary business connections;
- cash;
- technical resource (office, computer, internet and telephone).

However, the latter is a real deal. If the decision to open a legal consultation has been made, the next step will be to register the future company as a legal entity or individual.

At first glance, a legal entity in the form of an LLC seems more prestigious. But a sole proprietor can also hire employees. In addition, several lawyers specializing in different branches of law may become individual entrepreneurs each and equal partners. This will greatly simplify reporting on the activities of legal advice and expand the list of services offered.

By the way, the use of the phrase "legal advice" in accordance with the law "On advocacy and the legal profession in Russian Federation»In the name of the organization is allowed only if it (the organization) was created by lawyers. Do not forget about this when registering your company.

Experienced entrepreneurs advise using the simplified tax system (simplified taxation system) for reporting and paying taxes:
- 15% of the profit, in this case all expenses for doing business are taken into account;
- 6% of income. Expenses are not included. But for legal advice they are not great, so this simplified tax system looks preferable.

A cash register or strict reporting forms will be required to record income.

To fill out an application for registration with the State Tax Inspectorate, the classifier offers code 74.11 "Activities in the field of law". Can add
- 74.14 Consulting on business and management issues;
- 74.18 Provision of other services.

Only lawyers can represent clients in criminal proceedings. The only thing left for the new law firm is advice in this area.

But civil law, family, business and corporate represent a wide field of activity for the lawyer. A friendly team of several narrow specialists will be able to attract different clients to the company, and, therefore, increase income.

Is it possible and necessary to know everything?

Specialization is vital. If changes in criminal law appear extremely rarely, then civil law is constantly being transformed right before our eyes. Clarifications of the Supreme Court, orders of the Ministry of Economic Development, new federal laws are able to radically change the situation in a very short time.

Legal advice usually begins with one or two specialists who will track changes in their area. It is impossible to cover all rights for several lawyers. Therefore, it is reasonable to decide on the specialization of the consultation, not forgetting the need to make a stable profit.

If you are not going to do only charity work, then solving problems with
- pensions;
- benefits;
- loans.

When a client has money problems, he will not be able to pay your work at the proper level.

The next step is to determine the price of legal services. How much will it cost
- consultation;
- drawing up a statement of claim to the court;
- representation in litigation;
- execution of contracts;
- presence at negotiations.

There will always be those who wish to receive free advice and sometimes a solution to their problems. A clearly defined price list of services will help, at least psychologically, to solve the problem of communicating with "freeloaders".

How to find clients?

The organizer and the future owner of the legal consultation need to resolve the issue of advertising. How do clients find out about a new firm? Will help
- advertising in print media and the Internet;
- sign on the facade office building and a billboard at the entrance;
- business cards and flyers.

How many employees are needed and which ones?

The presence in the office of a manager who will be responsible for phone calls clients and make appointments, will enable lawyers to consult if necessary to leave the premises during working hours.

Such an office manager can be a correspondence student, a future lawyer, or a specialist who prefers a "sedentary" job.

An experienced legal administrator will be able to
- to offer the client a strategy for solving his problem;
- sign a service agreement;
- issue a power of attorney from a client at a notary in the name of an absent specialist.

An accountant is required on the staff of a large legal consultancy. Tax and finance professionals have long appreciated the beauty of working remotely. A small company can easily find an accountant who will keep records and draw up payment orders to the bank, visiting the office if necessary.

If there is someone to clean the office space, then this is, perhaps, all the necessary workers for the normal functioning of legal advice.

Demand for services, small cash investments at the start, lack of licensing for legal advice and representation in court make this business very attractive.