Currently, find a niche for opening your own business in the segment food industry very difficult. The market for manufactured products is full. Alternative option in this case, the manufacture of imported products may become, which has no analogues in our country. For example, we all know peanut butter from American films, a favorite breakfast for adults and children. This product, which is very popular in the USA and English-speaking countries, is in little demand in our country. This is due to the fact that peanut- peanuts do not grow in large quantities on the territory of Russia and, accordingly, there is no production of any type of product based on it.

Peanut butter, more commonly known as peanut butter, belongs to the category of light "quick bites" between meals, along with chocolate bars, popcorn, chips, and the like. The most common place of sale for him is supermarkets, the number of which is constantly increasing. This means that there is a prospect of increasing demand for this product.

Peanut butter is toasted peeled nuts, ground to a thick cream with the addition of salt, sugar, a small amount of vegetable oil and thickeners. In fact, this is a "monoproduct", quite suitable for amateurs a healthy lifestyle, which is a serious criterion for its popularization in our country.

The production of peanut butter is quite simple and does not require high tech... The only "but" is the imported raw materials. And yet, making pasta by purchasing nuts from other countries is much more profitable than importing finished products from there with high transportation costs.

The process of making nut butter is as follows:

The nuts peeled from the shell are fried in a frying machine in a special mode, constantly stirring and shaking;

Then they are cooled very quickly using powerful fans in order to prevent the nut from ripening and burning from the inside and to prevent the peanut butter from leaking out;

To get rid of the husk, chilled nuts are ground in a special installation, after which they go to the mill;

Then, in this colloid mill, they are crushed to the state of a thick cream of a bursting container with a mixer with the addition of salt, sugar, a small amount of vegetable oil, additional ingredients (for example, raisins, prunes, etc.);

The resulting mass is cooled in a storage tank to room temperature and, using a filling machine, is filled into hermetically sealed cans, bottles or other containers.

The final point is the placement of selling labels on them.

The quality of the resulting product depends not only on the raw materials, but, first of all, on the equipment on which the peanut butter is made.

The classic finished line consists of: a fryer (deep fat fryer), a cooling unit; mills; mixer with drive; conveyor belts and other auxiliary equipment. The peanut butter produced by such a technological assembly of units meets export standards as much as possible.

You can purchase a ready-made, complete production line, or buy equipment for each stage separately. In the latter case, the mechanisms, in addition to participating in the general process of preparing nut butter, may well be used independently for the production of other products.

For example, a frying unit - a deep fryer, is also used for frying sunflower seeds, making salted peanuts with various additional flavors, for frying other nuts (almonds, cashews, hazelnuts, etc.) and much more.

Conveyor fryer Normit Mini

Thoughtful design and efficiency - well-designed technological placement allows the most efficient use of the production area.

Safety - The design of the continuous fryer fully complies with all necessary European safety standards. Uncontrolled emission of steam or hot oil, as well as human contact with a hot surface is minimized.

Ease of maintenance - all structural elements are easily disassembled for washing and maintenance.

Stable operation at high temperatures - To ensure consistent high quality of the finished product, it is necessary for the entire system to operate stably at high temperatures for an extended period of time. The temperature control sensor is designed to operate in high temperature environments.

The speed of the conveyor is adjusted to change the cooking time of the product.

Versatility - Normit conveyor fryer can be used to prepare various products with a simple changeover, which allows you to quickly re-equip production depending on seasonal or other factors.

The optimum oil level can be maintained either manually or automatically.

Principle of operation

The product is moved at a predetermined speed by scrapers immersed in heated oil.

Oil heating is carried out using heating elements located in the bath, due to which the oil temperature and the temperature of the conveyor are practically the same -

Specifications:

Installed capacity of heating elements, 6 kW (It is possible to increase the capacity of heating elements as agreed with the customer)

Fryer Type: Closed, immersed in oil

Number of conveyors 1

Oil filtration system (optional, as agreed)

Automatic oil level support system (optional, by agreement)

The mill, which has the ability to adjust its operating parameters, can be used: Food Industry(production of soy milk, dairy products, drinks, sesame oil, etc.); in medicine (syrups, tinctures, medicinal ointments, etc.); for the manufacture of goods household chemicals (Toothpaste, cosmetics, detergents etc.); in industrial chemistry (dyes, lubricants, various pigments, etc.).

Colloid mills are made entirely from of stainless steel AISI304 / AISI316L and others upon request.

The stable volumetric structure is fixed on a stainless steel frame with adjustable feet for setting the angle of inclination (for unloading the product).

High precision rotor, made from a single piece of high quality stainless steel on the most modern metalworking equipment.

The rotor is equipped with concentric conical teeth, with a gradual decrease in the height of the teeth, which is necessary for successive grinding of the product until grinding in the last stages.

The stator is also manufactured from a single piece of stainless steel. The gap between the rotor and stator is set manually with an accuracy of 0.0001 mm with the possibility of fixing in any position (not discretely, continuously) with two screws for increased reliability.

A very important difference between a colloid mill and its counterparts is the absence of a seal, which allows the equipment to operate even without product (dry running).

The colloid mill is equipped with an easy-to-remove hopper, an easy-to-remove stator and a rotor for easy hygienic processing.

The product is fed by means of a suction auger, which is added to the basic delivery set.

An easy-to-clean stainless steel side tray is provided to drain the finished product.

It uses an industrial industrial motor of 3000 rpm, asynchronous three-phase, which allows the use of a frequency converter, which increases the processing efficiency.

The colloid mill is equipped with a built-in control panel.

With the help of this basic equipment, you can start the production of halva. The main raw material for halva production is seeds. One kilogram of the finished product requires 570 grams of seeds. First, the seeds are fried to add a special taste and aroma, as well as to remove excess moisture... To grind the seed, it is necessary that the moisture content is no more than 2%. On the other hand, seeds are produced with a moisture content of 8%. After roasting, the seeds are ground using a colloid mill into a homogeneous pasty mass - halvin.

Next, caramel and halvin are mixed manually or using special equipment- mixers. Manual way considered the most preferred, although the most expensive. The fact is that only working by hand can you stir the mixture neatly and systematically, without destroying the caramel threads. Thanks to this, halva will have a regular, fine-fiber structure. This quality cannot be achieved on automation and halva will never have thin threads in its structure. The product will come out cheaper, but also of much worse quality.

So, when you buy peanut butter making equipment, you get profitable additional options for its use. And since all units are made of high quality stainless steel, they are guaranteed to have high specifications and a long service life.

The production of peanut butter in our country has serious grounds for development. An uncomplicated technological process, the ability to diversify the assortment by changing the structure of nut butter, using delicious additives (dried fruits, whole nut pieces, raisins), making paste from almonds, cashews, chocolate - makes this business profitable and promising.

Peanut butter in Russia is almost unknown to domestic producers and it all comes to us from abroad, from Holland and North America... The unknown product in Russia can be explained by only one thing - our gourmets simply haven’t tasted it yet. But peanut butter is very popular in European countries and belongs there to a fast-food meal, which satisfies hunger between the traditional moments of meals.

This product is widely used by that part of society that buys food only in supermarkets, and in Russia a great demand for this product is just emerging. This means that it will be very profitable to produce it in the near future, especially since this does not require expensive and high-tech equipment. The main difficulty in this matter will be that raw materials for preparing the final product from peanuts can only be imported from other countries. But if you include transportation costs in the price of a finished product that is in great demand, then no problems should arise.

Our business valuation:

• Initial investment - 150,000 rubles.
• Market saturation is medium.
• The complexity of starting a business is 4/10.
• Peanut paste technology

How peanut butter is made

Peanut butter is a mixture of thoroughly ground peanuts, peanut butter, sugar, salt and several food additives to obtain a consistent product viscosity.

First, the kernels are roasted at 200 ° C in a special oven. The uniformity of roasting is ensured by periodic shaking of the processed mass and its continuous tedding. Then everything is quickly cooled in a strong current of cold air created by powerful ventilation systems... If you do not use quick cooling, then peanuts, even with the oven heating turned off, will continue to excessively roast and burn. In addition, an important component, oil, will quickly evaporate from it.

The next stage of the peanut butter production technology is grinding toasted, but already cooled down grains... This is done by rubbing them between rubber conveyors, and at this time the outer shell of the nuts, the peel, is also removed.

Then the crushed substance enters a special mill for the production of peanut butter, where it is reheated to 60 ° C, finally ground and the necessary ingredients are added with continuous stirring. These additives include sugar and salt, raisins with prunes, and vegetable oil in certain proportions.

Peanut Butter Making Process

This product is represented by a pasty mixture of crushed and peeled peanuts, to which vegetable oil, sugar, salt and other additives are added, which should ensure the consistency of the finished product.

Equipment for the production of peanut butter includes a fryer, in which raw materials, peeled from the shell, are evenly fried with constant tedding and a temperature of 200 degrees with regular shaking.

The next step is to immediately cool the fried batch using appropriate fans with modern system hood that provides good air circulation. The need for this stage is expressed in the fact that the peanuts do not burn, as heated to high temperature without rapid cooling, it will continue to fry by inertia. Also, this equipment for the production of peanut butter during the cooling process protects the nuts from large losses of oil.

The next "step" in making pasta is grinding nuts through rubberized belts. Thus, the peel is already separated from the cooled raw material, the husk is discarded. And here a peanut butter mill is already starting to work.

This is a kind of crushing machine, after which the crushed nut enters the mill containers, where the resulting mass warms up to 60 degrees with stirring, all the other ingredients mentioned above are also added here: sugar, salt, a little vegetable oil, as well as prunes, raisins, dried apricots (depending on the type of finished product).

The finished mixture is passed through a cooling system, where the product temperature is reduced to 38 degrees. Further, the machine for the production of peanut butter has a special pipeline through which the paste is automatically squeezed out into the prepared container using dispensers. The filled cans are sealed, marked and labeled.

Peanut Butter Cooking Equipment

When you get acquainted with the peculiarities of the preparation of this product from peanuts, it becomes clear that especially complex technological equipment is not required for this. You can buy equipment for the production of peanut butter in the form of a package supply, or you can purchase individual machines, at random. By the way, it will also be that separate stages the preparation of this product can be carried out in used items of equipment for the food industry, in various mills and mixers. In addition, it is important that the purchased types of equipment can be used for the preparation of other grocery products.

Let's take a closer look at the price of equipment for the production of peanut butter. If you buy a new technological line for the manufacture of goods according to individual elements, then an amount of about one million rubles will be required. It will consist of the price of a roasting oven (200,000 rubles), an industrial-type fan (40,000 rubles), an apparatus for cleaning grains (480,000 rubles), a crushing device (30,000 rubles) and a mill (240,000 rubles. ).

The price of a used line for the production of peanut butter with a capacity of up to 500 kg per shift is about 2 million rubles.

Of course, an automated production line is always more expensive than individual packages. But it should be borne in mind that having bought equipment in separate units, in the future, during commissioning, you will have to spend money on auxiliary types of equipment, on intermediate conveyor sections for transferring raw materials from one apparatus to another. In addition, everything will have to be connected together, you will have to do it yourself or with the help of invited specialists into a working automated complex. This will also require considerable costs.

Peanut Butter Machine

The necessary equipment in separate machines for peanut butter is advantageous in that they can be converted without much difficulty for the production of other grocery products. These are salted roasted peanuts, and simply roasted peanuts. Roasted peanuts with fish and other smoked meats are also becoming a very popular dish.

The roaster can be used to fry sunflower seeds, to dry any fruit. You can also expand the assortment of the peanut paste itself, changing its texture. For example, to introduce into production both a traditional product of soft consistency and a "crispy" paste with finely ground roasted peanuts. They will help to diversify the assortment and additives with prunes, dried apricots, raisins.

There are now peanut butter machines for sale in the food processing equipment market.

Peanut Butter Machine GMS130

A whole series of machines model GMS130 is designed for grinding sesame seeds, peanuts, almonds and cocoa. Passing through the machine, a homogeneous mixture is obtained from the raw materials, into which it is enough just to introduce the necessary food additives. The apparatus is used for superfine grinding of raw materials, their emulsification followed by homogenization. Last operation- mixing the resulting composition with additives. The machine is capable of producing up to 500 kilograms of pasta per hour with an installation capacity of 11 kilowatts. The price of such a car is approximately equal to 150 thousand rubles.

Another machine for the production of peanut butter is model GMS130B. It differs from the considered machine in that it can produce not only peanut butter from raw materials, but also just peanut butter. The productivity of the apparatus, otherwise called a colloid mill, is 70 to 100 kilograms per hour. You can now buy a peanut butter machine GMS130B for 140,000 rubles.

Colloid mill GMS130B

This is a car wide application in the food industry. Depending on its settings, you can still get not only peanut but also sesame paste.

Realization of peanut butter

Selling peanut butter in bulk in Russia is currently not a big problem. There are many offers on the Internet for the purchase of this product by large and small resellers. Almost every site has a section where you can post your wholesale ad for this product for free. To indicate the real price of a product, you need to study in detail the market for this product at the current time, familiarize yourself with the available prices of other suppliers, and only then offer your price.

Wholesale of products is good because one client can be offered regular sales of goods produced over a long period of work. In this case, all problems with implementation disappear - the client takes care of them. Of course, it would be nice to have your own point of sale for retail sales of peanut butter. But in this case, you will have to bring other products to this store, without which customers will never visit it intensively.

There is no doubt that retail sales of any product occur at higher prices, but at the same time, the hassle of both certification of the products sold and obtaining permission to trade in food products increases significantly.

Modern manufacturing industries, including such a highly profitable and independent of the economic situation - food, are occupied by enterprises of various sizes: from large to mini-workshops.

The entire range of products - from bread to marshmallow or chocolate - is produced in Russia. Therefore, the success of representatives of this industry depends on the quality and price of the finished product.

Justification of the prospects for the production of nut butter

There is another alternative to the successful business of already well-known goods - the manufacture of products that have no analogues in a particular city or region. One of these promising areas in business is the production of peanut butter.

This product is not yet very well known to the Russian buyer (although it already has a certain number of amateurs among our compatriots), and on the market this product is represented only by imported samples. Such unpopularity is not due to taste, but simply in Russia it has simply not yet been “tasted”.

Peanut butter production: advantages and disadvantages

The main positive point is the fact that the equipment for the production of peanut butter does not have to be high-tech. However, there is also the disadvantage that raw materials have to be imported. Nevertheless, this production is profitable due to the absence of transportation costs, which are included in the prime cost of a foreign analogue.

Peanut Butter Production Line

When considering the production process itself, it should be noted that the components of this line can be purchased at random, by separate units or aggregates. but the best way- to purchase equipment for the production of peanut butter in the complex.

A suitable alternative at the initial stage of setting up this business may be to purchase or lease a used line.

An important point is the fact that some units can be used in the production of other finished products, which can be very beneficial in the absence of a supply of raw materials.

Prospects for the development of this business

Let us consider in more detail alternative productions in case of interruptions in raw materials.

For example, an industrial roaster can be used to make peanuts that are simply roasted or with various additives.

This brazier can also be used to dry other types of nuts (cashews or hazelnuts). You can also fry sunflower seeds there.

As for the range of peanut butter itself, it can be expanded with different textures. For example, it can be a paste of soft consistency, or it can be “crispy” due to pieces of coarsely ground nuts.

In our country, the production of peanut butter is just beginning to develop. But peanut butter manufacturers have already appeared, intensively promoting their products on the domestic market. It helps that peanut butter is very healthy, different great taste, and its production is technologically not too difficult. Peanut butter is produced from finely ground pre-fried peanuts with the subsequent addition of a small amount of vegetable oils and flavorings (salt, sugar, etc.).

The share of peanuts themselves in natural classic peanut butter ("soft paste") at serious peanut butter producers reaches 90%. The other main variety of peanut butter is “crispy” with chunks of crushed peanuts. Also, many manufacturers produce peanut butter with the addition of other components: dried fruits, honey, nuts, chocolate, etc. Unfortunately, there are also unscrupulous peanut butter manufacturers who are trying to increase profitability by using various cheaper additives in the production of peanut butter: cheap hydrogenated palm oil, artificial flavors, etc. This product is cheaper, but does not provide the benefits of all-natural peanut butter when consumed.

The technology for the production of peanut butter is quite simple, all the difficulties, as often happens, lie in the nuances - sharpening the knives for crushing, the rotational speed of the crusher, the temperature and time of roasting, etc. The main stages of production are as follows.

1. Roasting peanuts. It is carried out at temperatures of the order of 200 degrees Celsius. Raw materials must be constantly agitated and mixed.
2. Cooling roasted peanuts. For example, blowing cold air. The faster the grains cool, the better: with natural cooling, for some time after the heating has been removed, hot grains continue to burn from the inside, losing their oils and other useful substances.
3. Peeling roasted peanuts. Produced different ways, for example, grinding raw materials between two rubberized belts.
4. Grinding peanuts. It usually includes two stages - preliminary crushing and grinding in a mill.
5. Mixing peanut mass with other components while heating to about 60 degrees.
6. Cooling of the finished product, its packaging, labeling and sealing in glass or plastic containers.

Nowadays, the domestic production of peanut butter is still very young, but it is already actively developing. Peanut butter is sometimes referred to as “peanut butter,” although it is essentially a butter that is different from the liquid and clear refined bottled peanut butter. Pasta in our country is not yet very popular, the main way of its promotion today is through the field of sports nutrition, since it contains a large number of protein and a lot of healthy fats, which are very important for sports and fitness. Domestic producers of peanut butter are still operating in relatively small volumes, so their products rarely reach large retail chains, which slows down their promotion to the market.

Another objective difficulty in the production of peanut butter is the procurement of raw materials. Nobody grows peanuts in Russia on an industrial scale, so all raw materials are imported. The cheapest raw materials are Indian and Chinese, but they are inferior in taste. The optimal one is Argentinean, but for obvious reasons, it is more expensive. Nevertheless, the production of peanut butter in our country is growing and the situation is steadily changing for the better (for consumers), ensuring the saturation of the market with the products of various manufacturers of peanut butter.

What is peanut butter, what is it eaten with and who buys it

Peanut butter is one of the most popular foods in the United States, but in Russia it is not yet very common. Entrepreneurs from Altai, Maria Lozina and Ivan Rudenko, did not stop this - on the contrary, they consider it an excellent opportunity right now to enter a relatively free niche. Maria and Ivan came up with the Nut Land brand, launched own production- and in a year they sold pasta for 2 million rubles. The minimum task for the next year is to triple the volume. The founders of Nut Land Maria Lozina and Ivan Rudenko told the portal how slowly but surely an American product is becoming in demand among Russians.

Maria Lozina, 24 years, Ivan Rudenko, 24 years old, entrepreneurs from Barnaul, founders of the company. Both graduated from the Altai State Technical University: Maria - majoring in "state and municipal administration", Ivan - "technology of machines and equipment". Nut Land produces peanut butter, which is sold in Barnaul, Zelenograd, Kemerovo, Moscow, Mytishchi, Rubtsovsk, Tyumen, Omsk, Chelyabinsk and Yekaterinburg.

Free niche

Peanut butter was not popular in Russia until a healthy lifestyle and sports became fashionable here - that is, up to recent years... In our country, this product has become in demand not as an ordinary food, but as a tasty source of protein for athletes. A year and a half or two years ago, in the Siberian city of Barnaul, the capital of the Altai Territory, the sports nutrition market was practically empty. Maria Lozina, a student at the Technical University, took advantage of this and opened her own online store.

“I ordered protein bars and vitamins from the US and resold here via Instagram,” says Maria. - At first I bought it for myself, as I was fond of fitness, and then I found demand from others. Sales were excellent, the account had about 6 thousand subscribers: all - "live", clean the target audience... And one day I ordered a batch of peanut butter in America. I really liked it, so I tried to make it at home in a blender. Then I thought it would be great to scale this business up by launching production. It seemed to me more interesting to do something myself, and not just resell. The creation of something new and useful inspires in business to this day. "

• Peanut paste – It is a creamy product made from crushed peeled peanuts, a traditional element in the cuisine of the United States and some other countries. To give a more piquant and rich taste in the production of peanut butter, other nuts, candied fruits, coconut flakes, various syrups, etc. can be used. The pasta is used as a spread on toast, bread, crackers, as well as for preparing a variety of dishes.

Maria, together with her friend Ivan Rudenko, opened Nut Land in 2016. For the sake of this project, both left their graduate studies. Maria began developing peanut butter recipes at home in the kitchen and posting the first samples on her Instagram.

“It was some kind of super-creative process,” she recalls. - We got four flavors - classic, with coconut, with cinnamon and raisins, chocolate. The first remains the most popular, it takes about 30% in sales. Then they added another crunch - a paste with pieces of peanuts. The recipes are still changing: the classic pasta that we released for the first time is not at all like the current one. At first, there was no honey in the coconut. We also do crunch differently now. Previously, they made a separate paste and added ready-made peanut pieces for it - but it was so difficult to track the quality of the crushed nuts. Now we make the pieces ourselves. "

Ivan, meanwhile, was working on the equipment in order to establish a serial production. “The main difficulty was the fact that in Russia there is practically zero experience in the production of this product,” he states. - It is problematic to buy the necessary equipment. No recipes, no technology. Even in the tax office there was no such type of activity as the processing of peanuts into butter and its fractions. Therefore, we invented everything in our business ourselves. "

Scientific approach

For Ivan, the project was initially a scientific work for a master's thesis. At the department of his university, he developed the first production technologies. “Pasta needs a roaster and a grinder. The snag was in the crusher, - explains Ivan. - Chinese and American equipment on the market grinds the nuts into a very liquid paste. Artificial additives give it a creamy, thick texture. And we wanted to achieve a thick consistency without them: the trick of our pasta is that it has only three to five ingredients. "

Together with the scientific advisor Ivan, the students spent days and nights in the laboratory of the university. Tried to grind nuts different ways in a grinder-vat, meat grinder, blender and disintegrator (originally intended for grinding sand). As a result, Ivan roughly understood what was needed for the desired result. After that, he and Maria separated from the department, continuing the project on their own.

The first set of equipment was assembled from scrap materials with almost no investment. But for the documentation necessary for legal production (declaration of conformity, technical conditions, HACCP), I had to pay several tens of thousands of rubles. The production itself was located in the bakery of Ivan's relative in the Volchikhinsky district of the Altai Territory, thereby saving on rent in Barnaul. There the firm worked its first year.

In addition to technology, Maria and Ivan were looking, in fact, for peanuts. “We tried to process Indian, Uzbek, Chinese, Argentinean, Brazilian nuts,” Ivan lists. - Only the American ones have not tried it. Raw materials from Argentina turned out to be the best. It has a very pleasant sweet taste. Now we are purchasing from the "Moscow Nut Company", which transports raw materials directly from Argentina. Its price suits us - about 100 rubles per kilogram. "

“We had high hopes for Indian peanuts, they were cheap… but they turned out to be terrible,” adds Maria. - After frying, it smelled like unrefined oil and tasted the same. And the Chinese was like that. "

In the course of the work, it turned out that even a change in the supplier of the same type of raw material causes difficulties with the equipment - not to mention the change in the country of origin. Each time, the crusher must be configured to work with nuts of a certain size, moisture content, fat content, country of production. This meant re-sharpening the knives and finding a new optimal number of revolutions on the crusher. But to date, Ivan has collected a set of nut knives from every possible country. And also got records of where to tweak in production, how much to increase the gap for different raw materials and how much - the frying temperature.

"Peanuts are pure GMOs"

The peculiarity of Nut Land products is not only in the absence of preservatives, but also in the pricing policy. Today it is the most inexpensive pasta on the market: in retail it costs 250 rubles per 300 grams. Russian competitors sell the same volume for 350-450 rubles, the price of foreign ones reaches 600. “Given that a kilogram of peanuts costs 200 rubles in a store, it’s strange to see such prices, because the ratio of dry peanuts to pasta is about 1x1,” notes Maria ...

A plastic, not glass, container helps to maintain a reasonable value. The design for the brand also did not take a long time to "beat off": it was ordered from a local designer for 10 thousand rubles. “But the main secret of the low price is still that our retail markup is about 30%, not 400% like some competitors,” - said the founders of Nut Land.

The demand for pasta on Instagram was immediately high. The first official client was Kennedy’s Coffee, a Barnaul chain of mini-coffee shops. First, they took the paste to add to the peanut latte, and then they wanted to sell it at retail. But the partners did not agree on the terms - the owners of the coffee houses wanted to sell the product only in glass jars... Then Altai pasta appeared in another Barnaul chain of mini-coffee houses - Trendy. Today, almost all city coffee shops that brew peanut latte make it with Nut Land.

In retail, today you can buy pasta in Moscow and the Moscow region, Chelyabinsk, Yekaterinburg, Rubtsovsk, Omsk, Tyumen, Kemerovo, Novosibirsk. Sales go through specialized networks of sports food and eco-products (among them Green Apple in Tyumen, Zelsportpit in Moscow, Nutrifit in Omsk and others).

“We just went everywhere and offered our product. I wrote to someone on Vkontakte, Vanya called someone. And many agreed to work with us, - says Maria. - From non-specialized retail, we have only the Land 24 store in Barnaul. To get there, Vanya, again, went and talked about our pasta. It turned out that they had already looked for us there and wanted to take us for implementation. "

Ivan and Maria have not yet begun to enter large grocery chains. They considered that today there is little experience and the volumes are not the same. But in a year there are such plans.

“For the networks, by the way, we thought to develop a paste that was as close to American taste as possible,” says Maria. - So far we have managed to achieve this only by adding palm oil... By the way, the consistency, oddly enough, even with him did not come out creamy and viscous (as we hoped). But we are not yet sure if we will sell such a product - palm oil has a bad reputation. Although it is different, and we took very quality look in which there is no harm.

By the way, when they write on peanut butter that it is "GMO-free", it's strange. Because peanuts are pure GMOs. The nut that we know did not exist before - in nature it grew bitter. Then it was modified by American scientists, and it spread throughout the world. Just like many other plants, there is nothing to be afraid of. "

Coconut and syrups for the future

To buy the first professional equipment Nut Land owners took all the income from the online store, and also sold some of their equipment - laptops, phones. I got about 300 thousand rubles. They bought a brazier, a grinder and a hand seal - to close the cans with foil. All this was ordered in China, hoping to complete the devices for their needs. American counterparts were too expensive, Russian counterparts were designed for too much power.

“Of course, they were very afraid: you never know, this is China. But after the New Year everything came and was safe. The revision has been underway since January, ”Ivan said. According to his sketches, work on the alteration of the Chinese crusher is going on in the city of Kamen-na-Obi at the "Remzavod" - the right specialists found only there.

The new equipment will increase the company's output tenfold (if previously they produced 50 kg of pasta per hour, now it will be possible to make 500 kg). They unexpectedly helped with the completion of the equipment in Ukraine. “The peanut butter market is very developed there,” Ivan said. - I called the Techno-Sesame company, which processes sesame seeds into halva. And there they explained to me the technological process: how best to grind nuts. We also went to an American engineering company, but there they agreed to show us the devices only from afar. And so they just offered to buy them from them. Of course, for the millions that we do not have ”.

Now Nut Land is moving to Barnaul with new equipment. It turned out that when manufacturing in a village, the losses on logistics are greater than the savings on rent in the city. Appropriate production room was not found immediately, mostly offered too large areas. And small rooms often turned out to be former fish processing plants - with a corresponding smell. But in the end, there was a clean former bakery of 80 "squares".

According to the founders of the brand, their enterprise is ready to leap forward. In a month, they will launch a line of new products: almond butter, chocolate with hazelnuts and coconut manna (a paste made from coconut pulp). Before the New Year, the company released gift sets with new types of pastes - check the demand. Got good feedback and request for big banks.

There are also plans to sell low-calorie syrups. “We want to popularize peanut butter in Russia, but keep it natural. However, making only pasta and not going online is very difficult to stay afloat. We need some kind of parallel product so that people have more interest, ”the entrepreneurs explain.

Sales without salespeople

Along with the release of new products, Maria and Ivan are getting ready, at last, to get sales people and start promoting them. While they were only advertised through tastings in shopping centers as well as Instagram and Facebook. I do not consider "Vkontakte" a working one trading platform: even at the stage of sports food sales, this social network was losing to Instagram in all respects, says Maria. - Now I think that social networks do not capture our entire audience. Therefore, now we are thinking of investing in outdoor advertising. There are many older people who do not use social networks, but may be interested in our pasta. "

Until now, Nut Land did not have a sales plan. Mainly because the founders performed all the functions in the company all year long together: they were manufacturers, managers, shop workers, marketers, etc. A website with an online store was launched recently, and it was also made by ourselves. Only by January, Ivan invited three former classmates to the business for the positions of shop and courier service workers.

People from all over the country place orders in the company's online store, but in sales it still gives less than 1%. They do not plan to make the site the main channel of implementation, it is more needed as a representation on the network. Today, the main distribution of Nut Land products goes through sports nutrition stores.

So far, Altai nut butter has been sold for too short time to assess the seasonality. But the approximate trends are as follows: in the spring and under New Year sales are growing, there is a decline in the summer. Most of the products were sold this March - about 2 tons. “Now we work until midnight to meet the demand,” says Ivan.

The majority of buyers are athletes and vegetarians, young people. “We study the audience based on feedback from partners and statistics in social networks, it's very convenient,” says Maria. - It is immediately clear who is interested in your product. In general, in the 21st century, technologists make it very easy to do business. We use many different applications. They allow you to stay up to date on the state of sales and accounting around the clock - just look into your smartphone. "

Focus on Russian consumers

There are now about a dozen producers of peanut butter in Russia. The largest player is Nut Butter, the first company to start making nut butter in Russia. In Barnaul, in addition to Nut Land, there are two more domestic brands in stores: under the Joy Food brand they sell pasta from Novosibirsk, under the Mr Creme brand - pasta from China.

Nut Land are the only manufacturers of this product in Altai. The closest competitor is Vasco in Novosibirsk. Urbech producers are also indirect rivals. But this product is a raw nut paste, originally from Dagestan.

Few of the nut butter producers are represented in Russian non-specialized retail. “I think this is largely because it’s still a business on its knees,” Maria believes. - Now is the time when more and more new enterprises of our profile appear. But those who do this are unlikely to buy expensive equipment. To cooperate with grocery chains, you need a certain amount and experience. So, companies like ours just haven't grown to networks yet ”.

During the year Nut Land sold pasta for about 2 million rubles. With new production capacities, this volume can be increased threefold or fourfold. “We are trying to develop faster. We understand that someone can come to the market with money, and we will be left out of business, ”says Ivan.

Since the summer of 2016, Altai pasta has been sold in Kazakhstan. But manufacturers have no plans to enter the international market: it is in Russia that this niche is still an unplowed field. Today, Nut Land's main sales are in the central part of the country, where the company plans to grow further. For Siberia, the product is still too new and unusual: few local residents managed to understand what peanut butter is and what it is eaten with.

Modern manufacturing industries, including such a highly profitable and independent of the economic situation - food, are occupied by enterprises of various sizes: from large to mini-workshops.

The entire range of products - from bread to marshmallows or chocolate - is produced in Russia. Therefore, the success of representatives of this industry depends on the quality and price of the finished product.

Justification of the prospects for the production of nut butter

There is another alternative to the successful business of already well-known goods - the manufacture of products that have no analogues in a particular city or region. One of these promising areas in business is the production of peanut butter.

This product is not yet very well known to the Russian buyer (although it already has a certain number of amateurs among our compatriots), and on the market this product is represented only by imported samples. Such unpopularity is not caused by taste, but simply in Russia it has simply not yet been “tasted”.

Peanut butter production: advantages and disadvantages

The main positive point is the fact that the equipment for the production of peanut butter does not have to be high-tech. However, there is also the disadvantage that raw materials have to be imported. Nevertheless, this production is profitable due to the absence of transportation costs, which are included in the prime cost of a foreign analogue.

Peanut Butter Making Process

This product is represented by a pasty mixture of crushed and peeled peanuts, to which vegetable oil, sugar, salt and other additives are added, which should ensure the consistency of the finished product.

Equipment for the production of peanut butter includes a fryer, in which raw materials, peeled from the shell, are evenly fried with constant tedding and a temperature of 200 degrees with regular shaking.

The next step is to immediately cool the fried batch using appropriate fans with a modern exhaust system that ensures good air circulation. The need for this stage is expressed in the fact that the peanuts do not burn, since heated to a high temperature without rapid cooling, it will continue to fry by inertia. Also, this equipment for the production of peanut butter during the cooling process protects the nuts from large losses of oil.

The next "step" in making pasta is grinding nuts through rubberized belts. Thus, the peel is already separated from the cooled raw material, the husk is discarded. And here a peanut butter mill is already starting to work.

This is a kind of crushing machine, after which the crushed nut enters the mill containers, where the resulting mass warms up to 60 degrees with stirring, all the other ingredients mentioned above are also added here: sugar, salt, a little vegetable oil, as well as prunes, raisins, dried apricots (depending on the type of finished product).

The finished mixture is passed through a cooling system, where the product temperature is reduced to 38 degrees. Further, the machine for the production of peanut butter has a special pipeline through which the paste is automatically squeezed out into the prepared container using dispensers. The filled cans are sealed, marked and labeled.

Peanut Butter Production Line

When considering the production process itself, it should be noted that the components of this line can be purchased at random, by separate units or aggregates. However, the best option is to purchase equipment for the production of peanut butter in the complex.

A suitable alternative at the initial stage of setting up this business may be to purchase or lease a used line.

An important point is the fact that some units can be used in the production of other finished products, which can be very beneficial in the absence of a supply of raw materials.

Prospects for the development of this business

Let us consider in more detail alternative productions in case of interruptions in raw materials.
For example, an industrial roaster can be used to make peanuts that are simply roasted or with various additives.

This brazier can also be used to dry other types of nuts (cashews or hazelnuts). You can also fry sunflower seeds there.

As for the range of peanut butter itself, it can be expanded with different textures. For example, it can be a paste of soft consistency, or it can be “crispy” due to pieces of coarsely ground nuts.