Each person who came across his life with business should understand what profitable beer trade in 2018 for IP. There is a relatively stable demand for any type of alcohol. round year, and in the seasons of holidays days the relevance of alcoholic beverages and excavation at all. The spill drink is leading in sales, even in winter, retail trade does not suffer from shortage of customers.

All this indicates that trafficking in beer can quickly overlook any novice businessman in a short period of time. But to achieve great profits, it is necessary to make a lot of effort. State Russian Federation Creates special conditions for the IP, which decided to implement alcoholic beverages. The necessary knowledge and sequence of actions will help you quickly and easily open an IP, you will also need a license for which you can officially sell the spill drink.

https://youtu.be/3efkytcvldw.

Features of retail beer for IP in 2018

It should be known that for IP in 2018 there are no other items allowed for the sale of alcoholic beverages, except for beer and similar to it cider and honeycomb. So the choice in this part is not great. Strong alcoholic drinks are allowed to implement only legal entities. In addition, sufficiently strict requirements were introduced under the terms of implementation. In 2018, trading beer must comply with the following standards:

Sale only in stationary premises.

Sale outside the gas station zones, train stations, markets and other places of massacre of people.

For sale from 10.00 to 22.00.

Maintaining a special bookkeeping book of sold beer in the form approved by Rosalkoring.

In addition, special rules are established regarding the turnover of beer.

So, the IP will be obliged to record the fact of the purchase of beer products from the supplier in the EGAIS system, regardless of whether the IP is valid and whether it has access to the Internet. Failure to comply with this requirement will be considered a violation of FZ No. 182 of June 29, 2015.

Thus, for SP, who wants to do the sale of beer products, the actions algorithm will be as follows:

Be sure to register in electronic system Egas.

To make data on acquired beer products with the name of the supplier.

Fill a beer sales log.

Purchase and use a new type cash register.

For your information! In accordance with the Federal Law No. 171 of November 22, 1995, the IP for the retail trade of beer is not required.

Code OK 029-1001 for retail trading beer for IP - 52.25.12.

To find out all the necessary information, you should contact a unified state automated information system that contains a database of all business areas of the Russian Federation. A separate division of this system is the registry, which displays all data on alcoholic beverages. Regarding all kinds of alcoholic beverages, regardless of the percentage of alcohol. EGAIS helps to solve the following questions:

• what is the status of enterprises and organizations that are engaged in the production or sale of the product;
• what standards should have alcohol products entering retail;
• what testings are drinking before going into mass consumption;
• in what quantity you can sell alcoholic beverages in a particular trading point;
• what alcohol products are subject to accounting.

Unified Rules

For systematic collection of information, control over the production and turnover of alcoholic beverages, a system of compulsory accounting was created, which obligated all firms and organizations to compile a report on their activities. But in those days the system worked unlikely, she missed a lot important momentsFor example, the PI, which are engaged in selling draft beer. The license was provided only for those enterprises that are engaged in the implementation of alcoholic drink with a high alcohol content.
In 2018, everything changed, now it was not so easy to open the IP for the sale of spill beer and cider. Such organizations provide for a license and a declaration that they are engaged in a specific type of entrepreneurial activity. Since first of January, all enterprises that are somehow related to the production, sales, or turnover of alcoholic beverages of any species will be connected to a single automated state information system.

The following enterprises and divisions are connected to the system:

• manufacturers of alcoholic beverages;
• wholesale companies;
• retail (shops, stalls, public catering, special status institutions).

New state standards will not bypass by any organization that sells foaming foam. Now the report must be submitted to all all enterprises, regardless of what circulation of alcoholic beverages they have.

Note! For enterprises that per year produce more than three hundred beer decaliters, a special report and a declaration are provided.

Such manufacturers must provide the following types of information in EGAIS:

• total volume of products (low alcohol drinks);
• data on the lap of manufactured products, that is, how much it was exported and sold alcoholic beverages from the enterprise warehouse for a certain period of time.

Such a plant should have a license and a declaration, these documents must confirm not only permission for the sale of alcoholic beverages, but also display technological features Production process, all standards and safety measures.

System of work new standards

From January 2018 to connect to a single automated state information system, absolutely all forms of enterprises that traded beer, including IP, must be connected to a single automated state information system. For retail beer, the following report in the EGAIS is provided:

• information on procurement volumes;
• information about the volumes of products implemented.

He was touched upon new standards and catering sites, now the report to the state bodies of the Russian Federation provide cafes, bars and restaurants. You can open a license by passing a simple procedure for checking and registering, but not losing the right to sell spill beer is not so easy.

Note! The procedure for establishing an EGAIS is not carried out by an individual entrepreneur if he behaves in commercial activities in rural areas! Such IPs should not be a report to the state bodies of the Russian Federation.

The following territorial objects also do not fall under new standards:

• Republic of Crimea;
• Sevastopol;
• village and villages.

Open accounting in the EGAIS for the above settlements will be possible in mid-2018. Such exceptions were made by individual entrepreneurs due to the special status of territorial objects. For trade in this territory, the license is not yet required. Purchase Public Trade Purchasing Report will have to provide in July 2018.

The state also provides for new rules of relationship between retailers and suppliers, as well as partners in common cause. The cooperation model will be built under the following rules:

• the invoices that the supplier provides points of sale should also be recorded in the EGAIS to control and systematization;
• consumables come to the trading point through automated computer program from state bodies;
• the recipient compares the data obtained from the supplier of the invoice with the data obtained from the EGAIS, in the event of a non-compliance of the information, an investigation is conducted, if all information is confirmed, the registration operations are safely considered closed;
• any deviations from official information should be recorded by the individual entrepreneur itself if he still had to take the goods.

Note! Any supplier who concludes an agreement with the PI should check whether to all state standards License company.If you have a license for the sale of draft beer, then you must necessarily connect to the EGAIS, as mentioned above. At the same time, you must observe the following technical requirements To carry out this procedure to open account:

1. the working computer through which the exchange of information will be exchanged between the enterprise and the EGAIS must comply with the following parameters:
   • processor - 32;
   • rAM - from 2 GB;
   • winchester - from 50 GB.
2. personal computer should work on operating system Windows 7 Starter or higher;
3. provide uninterrupted work will help the Internet, the average speed of which will not be below 256 kbps;
4. your computer will have to establish a special program that will provide the transfer of all the necessary information, the UTM (universal transport module) you can install yourself;
5. the operating system must open the UTM and ensure normal operation with the program;
6. the presence of a separate flash drive to which a unique crypto is recorded is the key, it will serve as your electronic signature and protect against fraudulent transactions.

Note! The license for a universal transport module is not for sale, you can open this program for free, government agencies provide access to this server for all individual entrepreneurs!

As you can see, the technical side of the question is quite bulky, but not at all difficult. Subject to observance step by step instructions You will be able to quickly open the IP for the sale of spill beer. To get all the necessary technical support, you will need a license for a certain type of activity.

Medovuha, Poire, Beer, Cider and other beverages based on beer, are alcoholic products, so there are certain rules for sale of draft beer in 2017. In this article, consider the basic questions when trading with beer drinks and, of course, beer.

Individual entrepreneur can trade beer?

The answer is unequivocal IP has the right to sell beer in 2017. Because of what such a question arose? Is there really a law that prohibits trade alcohol LLC or IP? In fact, yes, indeed a ban on alcohol trade was registered in No. 171-FZ Article 16 of November 22, 1995. According to it, strong alcohol is allowed to sell only organizations. To explain why no one explains, but what is, that is, and the law should be adhere to. But, as in any law and rules there are amendments and exceptions. So in this case. Under the exceptions, IP agricultural producers, implementing champagne and wines of their own production.

In the same article mentioned about individual entrepreneurs: " Retail sale of beer And beer-based alcohol is carried out by individual entrepreneurs and organizations. " Retail sale !!! In accordance with Article 11 No. 171- Federal LawThe wholesale turnover of beer is allowed only to legal entities.

Does the License require a beer trade in 2017?

In 2017. license for beer trade not required. Article 18 of Law No. 111-Federal Law of the Russian Federation on issuing a license for alcoholic beverages "... With the exception of turnover and production of beer beverages, honeycomb, Poire, cider and beer." Without a license this year, it is possible to implement beer and beer drinks and no penalties for this are not provided for. But still there are certain requirements and restrictions on the rules for selling beer.

Rules for sale of draft beer in 2017

Before organizing the sale of beer with this information, it is worth reading the first of all, since it is important. Beer is an alcoholic alcoholic drink, therefore, it is impossible to allow it to be purchased in any accessible place and at any time of the day.

As well-known beer alcoholism develops unnoticed and quickly, most of all women and children are susceptible to him. For the beer merchant, the more he sold the beer, the more profit he has, but the buyer for the unlimited consumption of the foam drink is to pay their health. Therefore, in the Federal Law of the Russian Federation №171- Article.16 there are prohibitions acting for the benefit of society.

1. Selling beer is prohibited in the following places and territories adjacent to them:

• Military facilities;
• Medical, educational and children's institutions;
• Any type of public transport, as well as their stops;
• Cultural and sports facilities;
• Airports, train stations, markets, etc. Public places (exclusion are catering enterprises).

1. Retail sale of beer Allowed only in stationary trading facilities. Consequently, the building must be entered into the register of real estate and have a foundation. Temporary structures, such as kiosks and stalls, can not sell beer. Catering enterprises - exception. If the trading object sells more than any strong alcoholic beverages other than beer, then its area must comply with the standards:
   • In villages, suburbs - at least 25 sq.m;
   • In the city, at least 50 sq.m.

There are no restrictions on the area if on the object only retail sale of beer.

1. In addition to catering points, limited sale time beer: from 8 am to 11 pm.
2. Persons who have undergone majority are strictly prohibited to sell beer. Sale of alcoholic beverages is punishable by law (COAP of the Russian Federation Art. 14.16):

• From 350 to 550 thousand rubles - legal person;
• From 150 to 250 thousand rubles - officials (head of the organization or IP);
• From 50 to 100 thousand rubles - the seller.

In order to make sure the buyer's majority, the responsibility of the seller comes to demand any document confirming personality. In addition, criminal liability is also possible for selling beer by the individuals under the age of majority. Be careful, the police often attract young people and arrange control raids to provoke illegal sale.

1. Since first of January 2017, it is forbidden to produce and trade in bulk, and from the first of July 2017 - sales in retail of beer, which is bottled in plastic containerexceeding one and a half liters. For legal entities, it faces a fine from 250 to 500 thousand rubles, for IP - from 150 to 200 thousand rubles.

EGAIS for pouring beer in 2017

For sale with beer need an EGAIS? But for starters, what does this mean? EGAIS is a state system that controls the turnover and production of alcohol. Individual entrepreneurs and organizations that buy beer in order to retail them to trade, are obliged to connect to the state system, so that when checking, confirm the wholesale purchases from legal suppliers and manufacturers. Connect to Yegais for pouring beer in 2017 year, you need to go through a few steps of registration on the official website of Rosalkogoliregulation and acquire a special electronic signature. The buyer after registering in the system receives ID (personal identification number), the supplier's consumables are drawn up on it, which are entered in the EGAIS. The buyer accepts the goods, the supplier, the products delivered from the remnants of the EGAIS.

Through the egis, the beer trade is designed easier than other alcoholic beverages because it is not necessary to confirm every fact of selling bottles of beer, which you can not tell about bottles with wine or with strong alcohol. The main thing here is to confirm the fact that the wholesale purchase of beer passed in legal conditions.

Rollup beer sales reporting

Beer sellers, as well as all alcohol products from January 1, 2016, must have a book accounting book. It is necessary to fill it daily, so approved by Order No. 164 of June 19, 2015 by Rosalcohologis. Form and order of filling can be found on the official public website of the FSUE organization. Immediately on the site you can get email. Signature for connecting to the EGAIS. According to the rules selling spill beerThe log entry should be made no later than the day when alcohol was sold, including beer.

At the end of each day, the reporting log includes the amount, volume, product code code and product name. For the wrong logging or for its absence, there is a fine of: 100-200 thousand rubles for organizations and 10-20 thousand rubles for an individual entrepreneur.

Suitable

Individual entrepreneurs, as well as organizations can engage retail sale of beerBut not wholesale.

In 2017, the License for Beer Commerce is not required.

When selling beer, take into account the prohibitions established by law: the circle of consumers, the sale time, place of placement of the object.

It is impossible without connecting to the EGAIS to purchase a batch of beer legally for further implementation. It is necessary to register on the Rosalkogol Rosage website. Then in this system, every time you specify the date and scope and fix the remnants of the product.

Cognitive video on how to open a zero beer shop from scratch:

Sale of beer in 2017 obliges to lead a book of accounting, timely pass the declarations on the sale of alcoholic beverages.

Regardless of the tax regime, from 3.03.2017 to sell beer, including in the publication, you can only with a cash register.

Rules for sale of draft beer in 2017 Almost the same both for legal entities and for private entrepreneurs and organizations. Stick them, clearly follow and then you will not come across the law, and you do not have to pay fines.

Last 2017, legislation in the sphere of alcohol products, in particular beer, has undergone some changes. Punishment measures for violations in this field have been tightened, and some provisions concerning the rules of turnover of alcohol-containing products have been changed.

The essence of the law

The main thing legal document In the field of the sale of alcohol, and beer in particular, it was adopted by the State Duma of the Russian Federation in July and approved by the Federation Council of the Russian Federation in November 1995.

Structurally, the Law 171-FZ is represented by four chapters comprising 27 articles. Consider summary Law, denoting the basic abstracts:

Chapter 1. General: The scope of the law, the basic concepts, profile legislation, the state monopoly on the production and turnover of alcohol and alcohol, the powers of federal and local authorities in this area.

Also read the Federal Law on Bankruptcy Individuals. More details

Chapter 2. Requirements for production and turnover of beer: Terms of use, equipment, turnover and supplies of alcohol and alcohol, accompanying documentation, special requirements, taxation and marking, regulation of import and export of alcoholic beverages, accounting and declaration of production volume, turnover and use of grape volume (in the production of wine-cognac products), registration manufacturing equipment, retail sales requirements, rules and restrictions on tooling.

Chapter 3. Licensing: Types of activity subject to licensing, the procedure for issuing a license, suspension, renewal and termination and cancellation of the license, the procedure for appealing the refusal to issue a license.

About state secret read

Chapter 4. State Supervision: Control in production, supervision of compliance with mandatory requirements, license control, equipment supervision, public control, SRO of winemakers and winegartes, suppression of illegal production and turnover of alcohol, restrictions, features of the use of certain provisions of the Law 171-FZ.

As can be seen from the thesis structure of the law, the main subjects of regulation of this Law are the production and turnover of ethyl production and alcoholic beverages, as well as limitations in part of drinking alcohol.

As for beer, in paragraph 13.1 of Part 1 of Art. 2 of the Law 171-FZ gives the definition of this drink, short description Production technology and characteristics of admission components.

Also read: FZ 261 in the last edition. Details

Also in the "Law on Beer", it is written that the technological equipment for the production of beer and beer beverages should be equipped with automation, measuring and taking into account the concentration (fortress) of the beverage, as well as the volume of finished products, the exception is made for small beer plants.

Article 12 of the Law is spelled out that the requirements for mandatory marking of alcoholic beverages do not apply to beer and beer drinks.

Also for beer and beer beverages are made an exception in the field of retail. When retailing alcohol and the provision of catering services, the sale of alcohol products has the right to carry out only organizations. However, the implementation of beer and beer drinks also have the right individual entrepreneurs.

According to the provisions of Part 7 of Article 16 on the special requirements for retail alcohol, during the provision of catering services, as well as to the separation of alcohol, the ban on drinking alcohol in public places is distributed including beer and beer drinks. If the drink was purchased in the institution, it should be used only in this object.

According to part 9 of the same article of the "Law on the sale of beer", the rule on the ban on the sale of alcohol in the interval between 23 and 8 hours local time is distributed including on beer, but trade in these drinks in establishments (restaurants, bars, etc.) is allowed.

FZ on trade in new edition

In paragraph 1 of Article 18, it is written that production and turnover of beer and beer beverages are not subject to licensing.. Recall that the term "turnover" (according to paragraph 16 of Art. 2) includes procurement, supply, storage, transportation and retail sale.

On January 1, 2018, delayed and relaxation ended in the Crimea and the city of Sevastopol. Now, the production and turnover of alcohol in this area is presented in full.

Are the penalties for violation of the law?

In July 2017, the president was signed by law amendments to the Code of the Russian Federation on administrative offenses, which provide for increasing responsibility for the illegal implementation of alcohol. Responsibility for violation of the rules of production and sale of alcoholic beverages is registered in Articles 14.16 - 14.19 of the Administrative Code of the Russian Federation.

We will understand how to trade beer according to a new law. When selling bottle and spill beer, the seller must be considered and complying with the following highlights:

Trade time. According to the Law 171-FZ, the permissible time for selling alcohol in the country - from 8 to 23 hours local time. In some cities and subjects, there are even more stringent restrictions, and some of the ban may also be added separately holidaysIn which you can not sell alcohol in retail - for example, in the days of school graduation.

For violation there is a penalty in the amount:

• For the seller - 30 - 50 thousand rubles;
• For the owner of the store or trading point: 5-10 thousand rubles;
• For an individual entrepreneur and legal entity: up to 100 thousand rubles with confiscation.

Place trade.Beer can only be sold in stationary shopping facilities (the building must be capital and consist in single Registry real estate). The sale of beer in stalls and kiosks is prohibited. It is also used to sell beer in the following objects and on the territories adjacent to them: children's, educational and medical facilities, sports and cultural facilities, public transport of all kinds and stops, gas stations, markets, train stations, airports and other places of mass cluster (with the exception of catering ), Military facilities.

For the implementation of alcohol in the wrong place is provided for a fine of:

• From business owners 10-15 thousand rubles;
• From a legal entity - up to 300 thousand rubles.

YEGAIS - Unified State Automated Information System. Organizations and IP, buying beer for retail implementation, are required to connect to the system only to confirm the procurement of wholesale parties in legal providers. The seller needs to be registered on the Rosalkogolire website. After that, the system will need to confirm the fact of purchasing the party and reflect the remnants of products.

For violation of the procedure for fixing information about alcohol turnover volumes in the EGAIS system, fines of the following size are imposed:

• For individuals (head of the company) - from 10 to 15 thousand rubles;
• For legal entities - 150,000 - 200,000 rubles.

In both cases, the confiscation of illegally implemented products is possible.

The presence of the cashier.From March 31, 2017, trading with beer, including in the publication, is possible only with the use of the cash register - regardless of the tax regime. Trade of beer without the use of the cash register is punishable under Article 14.5 of the Administrative Code of the Russian Federation. The size of the fine is:

• For IP and managers of organizations - 25% - 50% of the amount of the calculation, but not less than 10,000 rubles;
• For organizations - from 75% to 100% of the amount of the calculation amount, but not less than 30,000 rubles.

The age of the buyer. With the slightest doubt at the age of the buyer, the seller should ask for a certifying document.

For the sale of alcohol products, minors is provided for an administrative fine size (part 2.1 of article 14.16 of the Administrative Code of the Russian Federation):

• For the seller - from 30 to 50 thousand rubles;
• For the head (official) - from 100 to 200 thousand rubles;
• For legal entities - from 300 to 500 thousand rubles.

Retail sales magazineis an mandatory requirement For alcohol sellers and in particular beer. The magazine must be filled daily.

For violation of this requirement or incorrect logging, a penalty is provided:

• For IP - from 10 to 15 thousand rubles;
• For organizations - from 150 to 200 thousand.

In addition, a declaration on the turnover of beer should be surrendered quarterly to Rosalkogol regulation. Download useful files:

Tara and its volume. The innovation in relatively recent time, the innovation prescribes a ban on the production and sale of beer, spilled into a plastic container of more than 1.5 liters. This change is associated with the state policy of combating beer alcoholism and is made to reduce alcohol consumption by the population.

For violation of this provision, a penalty is provided:

• For IP - from 100 to 200 thousand rubles;
• For organizations - from 300 to 500 thousand.

When illegal sale of alcohol individual , the violator threatens a fine from 30 to 50 thousand rubles (Art. 14.17.1 of the Administrative Code of the Russian Federation).

What changes were made?

From January 1, 2018, amendments entered into forceprescribed in the federal law N 278-FZ dated July 29, 2017. In many ways, the turnover of medicinal and medical products and drugs containing alcohol touched.

Below will be considered more amendments to the law that touched the turnover of beer and alcoholic beverages.

P. 2.3 Art. 11 was set forth in another edition. Thus, the organization that produces alcohol products must be owned by economic management, management or lease for a period of one year, relevant manufacturing and warehouseswhich are real estate objects.

Article 11 of the Law 171-FZ was also supplemented by paragraph 8, according to which the production of alcoholic beverages, the fortress of which is less than 15% containing tonic substances is prohibited. Such beverages are allowed to be performed only with the purpose of export.

Clause 1 of Article 14 was set forth in the new edition. His provisions for the most part touched upon accounting for the volume of production of alcoholic beverages and the order of its declaration, which was described in detail in the subsection of this article about fines.

Article 26, paragraph 1 of the production constraints and turnover of alcohol was supplemented with paragraph, prescribing that from now on when moving through the territory of Russia and through the state border, both on foot and by car or other transport, one person should have no more than 10 liters of unmarked alcohol products.

The penalty for the dissemination of such information will be:

• For citizens from 3 thousand to 5 thousand rubles;
• For officials - from 20 thousand to 40 thousand rubles;
• For legal entities - from 100 thousand to 300 thousand rubles.

Download the current edition of the law

This information will be useful to both manufacturers and consumers of beer and beer beverages. In addition, the information set out in the article can serve as a memo for owners and managers of stores and institutions that implement this product.

For more information with the provisions of the Law, we offer from 11/22/1995 N 171-FZ "On the state regulation of production and turnover of ethyl alcohol, alcoholic and alcohol-containing products and on restricting consumption (drinking) of alcoholic beverages" with changes and additions that have entered into force 1 January 2018.

Shopping beer store is quite successful and profitable businesswhich is built on constant high demand for this drink. For example, in the European part of the country, the annual growth of the "beer" market increases by 8-13%.

For the organization of the store is not required large amount money, and high payback of this case will be able to justify itself in as soon as possible. But despite all positive moments This business idea, there are various nuances that must be taken into account when implementing.

Is it seasonally a direction?

The sale of beer on spill is considered to be seasonal business, the revenue of which in the season is about 40% higher. Most stores in the cold period work only for covering current expenses.

In exceptional cases, profitability drops so much that it is more expedient to close the store for the time of cold weather.

What you need for trading beer: Documents and licenses

Before opening your own business, you need to carefully study future entrepreneurs legislative basewhich regulates the retail trade in low alcohol drinks.

July 18, 2011 was accepted federal Law No. 218., tightening requirements for the sale of alcoholic beverages. Based on this law, it became strictly forbidden to trade it in educational institutions, markets, transport or at its stops, railway stations, nonstationary shopping facilities and medical facilities.

But selling beer now have the right to both organizations and individual entrepreneurs.

On January 1, 2013, a law was adopted, tightening former trade rules - from that time, beer can only be sold at a certain time: from 8 am to 10 pm. Sale in kiosks or stalls has become categorically prohibited.

Form of the company

Before the future businessman is the choice of organizational and legal form, mainly it choice between IP and Ltd.. The most advantageous will be the last - new laws are increasingly tightened by the requirements for the IP, engaged in the sale of low alcohol products. For example, they are now obliged to conduct declaration and accounting of retail sales. Ltd. in any case leads a declaration and accounting, but for them a system of more simplified taxation is introduced in connection with the savings of several taxes: property tax and enterprise profits, VAT.

To open a shop selling a beer, you will need the following:

• Register LLC (or IP).
• Conclude a contract of purchase / sale or rental on a premises where the store will be located in the future.
• Register and contract for service of the cash register.
• Get permission to carry out trading activities in the local administration.
• Get the conclusions of verifying organizations.
• To conclude labor contract With store employees and make them sanitary books.

Choosing a place store

At the opening of the store, it is necessary to correctly pick up the room - the future sales volumes depend on it. Most. right choices A dense-depleted sleeping area will be likely that it is the locals who will constitute a permanent client stream.

It is also advantageous to the neighborhood with the market, the location on the street with a dense transport stream, various shopping and entertainment centers - all this will allow passing beer to get a drink passing by lovers.

The total area of \u200b\u200bthe magnificent scale is approximately 50 sq. Meters - All this is required for the efficient and compact installation of the bar, draft equipment and visitors service zone. The store must necessarily be a toilet.

In the future, the room should be comfortable to buyers. The showcase must be installed so that even with a large influx of buyers, she looked at well.

During internal arrangement The store should not forget about the requirements of controlling organs - firefighters and the SES - they exhibit high attention to the store:

• SES - due to the presence in the range of products and drinks that are required special conditions storage.
• Firefighters - due to the presence of special equipment, namely gas cylinderswhich are exploded with improper operation.

According to the law, it is forbidden to place stores, the range of which includes alcohol, close to various children's institutions.

Therefore, when choosing a room, it is important to consider a number of mandatory factors, and if the selected place does not fully comply with the necessary requirements, it is necessary to look for another. In practice, it can get to six months.

Organization of supplies and storage

The next step is to search for suppliers, optimization and selection of the range. The most optimal at the start is cooperation with wholesale suppliers various varieties BeerWhat gives a flexible opportunity to control procurement: the choice of the desired volume of arbitrary beers varieties in the shortest possible time. The minus includes the price, which is significantly higher than that of the manufacturer's plant, which requires a fairly large turnover, equivalent to about six stores.

For the choice of equipment from the manufacturer of the opinion of businessmen plunge:

• some say that taking a rent of equipment, you can safely save and let the remaining funds for the development of the project;
• others argue that it is necessary to purchase their own filling line, because in the first six months, a new store requires optimizing the range under local buyers.

When opening large stores, at least 25 beer cranes (beverage varieties) are installed. But most entrepreneurs argue that after the year of work, the range decreases to 15 titles: unclaimed varieties are gradually beginning to reduce profits, and they are as a result of them. But nonetheless, in a large store, it is advisable to install more than 20 varieties of beer.

You should not forget that the higher the range in the store that has opened, the more reinforced pace will be supplied. Yes, the equipment for bottling in maintenance and work is quite unreliable, so it is recommended to have a pair of spare lines.

Supplied optimization is required due to the fact that fresh beer is needed to be implemented within 3 days. After this period, the drink begins to gradually lose taste properties, after 5 - it is no longer subjected.

The markings on the draft beer depend on the price category and usually constitute from 50 to 100%. The average price of fresh beer varies within 130 rubles per liter. Preferences of local residents regarding the cost of predict is quite difficult. But do not forget that customers when you hike a beer shop are ready to overpay the reasonable price regarding the preferred variety of the beverage.

Do you need advertising?

With the promotion of a zelo-beer shop, various advertising is not always effective, and many of her species are quite expensive. Despite the high price of the media, the result from them comes down to zero.

Therefore, with special care you need to approach to exterior decoration, outdoor and district advertising - This is the most common way to notify the population about the future opening.

Outdoor advertising include the thematic design of the showcase and the facade, the original, the name cut into the memory, sound advertising, periodically announcing passers-by the conducted advertising campaign, good illumination in the dark. Before the opening and in the first months of work it is advisable to spend an advertising campaign - as an option, distribute discount cards to residents.

How much is it and how quickly pay off?

IN summer period maximum revenue is in the region of 300 thousand rublesand if the business was opened from scratch, then his payback usually occurs in a couple of months.

During the week, sales ranges - at first they fall, and starting from Friday - increase. It should be taken into account when purchasing goods.

For quick payback, it is best to open a store at the beginning of summer. Also, together with the spill, it is advantageous to sell and bottled beer with a decent assortment of snacks.

Initial investments

The required amount for the opening of this business in various regions varies from 150 thousand rubles. up to 1 million rubles.

The list of required costs to open the mid-size store looks like this:

• Rental of premises for a couple of months - from 1000 rubles. per square meter.
• Repair and appropriate finish - up to 100 thousand rubles.
• Pillar, sign, etc. - from 20 thousand rubles.
• Stand (placed to order) ~ 20 thousand rubles.
• Refrigerator-showcase ~ 20 thousand rubles.
• Air conditioning ~ 20 thousand rubles.
• Cash register ~ 20 thousand rubles.
• Salary of service personnel ~ 15 thousand rubles. man.
• Foams, beer kegs - you can take from suppliers.
• Various stationery, packaging bags, bond, etc. ~ 5 thousand rubles.
• Purchase of the first batch of beer ~ 50 thousand rubles.

Free hardware is often provided by large suppliers.

Underwater stones of business

Under such costs, the monthly revenue should be equal to at least 40 thousand rubles for break-even business. Solid profit profit at the level of this indicator with optimistic forecasts achieved in 4 months from the start of the store.

The most important issues are the choice of organizational and legal form, work with suppliers and to arrange the store, resolving issues with documentation.

All other issues and actions to promote, develop and improve the activity of the store are part of a composed business plan that meets the modern market requirements.

For the comfort of the store, it is desirable to hire two shifting vendors, a cleaner, sometimes a security guard is sometimes required. Some functions can make sellers themselves. Accounting usually leads the owner of the store. The responsibilities of the seller also includes tracking the quality of beer, cleanliness of equipment, containers, premises and adjacent territory.